The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sport Wear
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of June, Short Par 4 and Kuiu once again held their positions as leaders in email. Short Par 4 took the lead by sending 42 emails, while Kuiu closely followed with 41 emails.
When it comes to advertising, Ten Thousand maintained its leadership position with 83 new ads created. SAYSKY secured the second position with 78 new ads and stood out by using the highest number of ad copies, totaling 30, among all the brands in the benchmark for this month.
In terms of ad strategy, Ten Thousand prioritized images over videos, incorporating 67 images and 16 videos into their campaigns. On the other hand, SAYSKY exclusively utilized images, using 78 images in their advertising content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
