The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sport Wear
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The sportswear industry witnessed a 40% surge in weekly emails, averaging 23.8. Short Par 4 and Kuiu dominate, with 62 and 51 emails respectively, showcasing robust email marketing strategies. Both brands exhibit strong email scores, with Short Par 4 leading in email scoring at 63.47%. Malbon Golf and FootJoy, while prolific in emails, struggle with low email scores, emphasizing a need for refinement.
Email Deliverability Insights: In email deliverability, Columbia Sportswear shines with a remarkable -10.86 average spam score, ensuring optimal inbox placement. Conversely, brands like Sport Chek and TREW face challenges, with scores indicating potential spam filter issues. Musto and FootJoy manage to strike a balance between email deliverability and size, showcasing proficiency in optimizing emails for enhanced performance.
Ads Performance: The industry saw a 38.63% increase in ads, averaging 34.2 weekly. Sport Chek dominates with 94 ads, emphasizing a strong online presence. Bad Birdie impresses with 52 unique ads, while brands like Short Par 4 lag with minimal variations. In social ads, Malbon Golf showcases diversity with a 16.67% video proportion, while Kuiu struggles with no video content. Brands need to ensure a mix of images and videos for engaging content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
