The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sport Wear
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Short Par 4 leads the Sports Wear industry in email marketing, displaying a substantial increase in emails sent. Kuiu and Ten Thousand follow, demonstrating good email performance, but Kuiu faces challenges in promotions. Sport Chek and Columbia Sportswear show fair performance, while Musto struggles in promotions. SAYSKY and Mountain Hardwear lag behind, needing improvement in both email scoring and promotions.
Email Deliverability Summary: Short Par 4 excels in email deliverability with a low spam score and effective email size optimization. Kuiu and Malbon Golf also perform well, although Kuiu faces challenges in email size. Columbia Sportswear faces major issues with a significantly high spam score. Brands like Berghaus and ciele need substantial improvement in both spam score and email size optimization.
Ads Performance Summary: Ten Thousand dominates in advertising, showing a high number of ads with diverse and effective copies. Sport Chek and Janji also perform well, maintaining a good balance of ad velocity and unique copy. Kuiu and Malbon Golf demonstrate good performance but face challenges in ad diversity. Brands like Columbia Sportswear and Short Par 4 struggle in ad velocity and diversity.
In conclusion, Short Par 4 leads in email marketing, excelling in promotions. Ten Thousand dominates in ads performance, displaying a high velocity and diverse copies. Kuiu and Malbon Golf show promise but need improvements. Columbia Sportswear faces challenges in both email deliverability and ads performance. Berghaus and ciele require substantial enhancements to compete effectively.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
