The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sport Wear
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the Sportswear industry, Short Par 4 emerges as the leader in email marketing. They send a substantial number of emails while maintaining high email scoring. Kuiu also performs well in email marketing, although they need to improve email scoring. Meanwhile, brands like Say Sky and Bad Birdie need to enhance their email marketing, as they have low email scoring and limited emails sent.
Email Deliverability Summary: Short Par 4 excels in email deliverability with good average spam scores and efficient email size optimization. In contrast, Kuiu faces challenges with high email size, impacting their deliverability. Brands like Columbia Sportswear and Musto need to work on their email size optimization for better deliverability.
Ads Performance Summary: Ten Thousand and Sport Chek lead in advertising performance. They publish a significant number of ads with a variety of unique ad copies. Malbon Golf also performs well in advertising. On the other hand, brands like Ciele and Kuiu need to enhance their advertising efforts, with fewer new ads detected and limited ad diversity.
Social Ads Diversity Summary: Short Par 4 is the standout in social ad diversity with a mix of images and videos in their ads. Malbon Golf and Bad Birdie also perform well in this aspect. In contrast, brands like Kuiu, Ciele, and Musto have limited social ad diversity, mainly due to a lack of video content in their ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
