The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sport Wear
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Ten Thousand leads the sportswear industry in email marketing, delivering 14.8 emails on average with a commendable performance score of 49.6%. SAYSKY closely follows with a strong performance, leveraging 8 emails to engage effectively. Brands like Sport Chek, Malbon Golf, and Kuiu exhibit solid email marketing performances. However, Bad Birdie and Short Par 4 need refinement, lagging in both volume and performance. Columbia Sportswear excels in email volume but shows room for improvement in performance.
Email Deliverability Insights: Ten Thousand boasts superior email deliverability with a low spam score, ensuring their messages reach the intended audience. SAYSKY and Sport Chek also exhibit commendable deliverability. Conversely, Columbia Sportswear struggles with a high spam score, demanding focused efforts for improvement. Short Par 4 and Bad Birdie need enhancement in both deliverability and spam scores.
Ads Performance: Ten Thousand stands out in advertising with 80 new ads and a diverse mix of content, showcasing both images and videos effectively. SAYSKY and Sport Chek also excel in advertising impact. Malbon Golf exhibits strong advertising, but Short Par 4 and Bad Birdie need to enhance their strategies for a more competitive stance. Social ads diversity averages at 17.04%, indicating room for improvement in incorporating more video content across the industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
