Fabletics

Email Marketing Performance: NO BULL leads in email marketing with 25 emails sent, achieving a strong email scoring of 61.72%, and focusing on non-promotional content. Billabong follows closely with 22 emails and a fair email scoring of 47.73%, incorporating minimal promotions. Born Primitive is also noteworthy, sending 21 emails with a good scoring of 57.33% and balancing promotional content at 38%. These brands effectively engage their audience through consistent and well-scored email strategies.

Email Deliverability and Spam Scores: Recess Activewear excels in email deliverability with an optimal spam score of -3.15, despite a high email size of 4,569.41 kb. Tracksmith performs well with a spam score of -2.12 and a manageable email size. NO BULL maintains a good balance with a spam score of -2.2 and an efficient email size, ensuring effective inbox placement. Conversely, POPFLEX Active and Senita Athletics struggle with higher spam scores, indicating potential deliverability issues that need addressing.

Advertising Impact and Diversity: Fabletics dominates in advertising with 124 new ads and diverse content, followed by Born Living Yoga with 100 new ads and a strong mix of 36 unique copies. P.E Nation and Billabong also show significant ad volumes with 84 and 82 new ads, respectively. In contrast, brands like Recess Activewear and Tracksmith lag behind with fewer ads and lower diversity, highlighting areas for improvement. Social ad diversity also favors Born Living Yoga and Fabletics, showcasing a higher proportion of new videos and images compared to other brands.

Email Marketing Performance:Beyond Yoga emerges as a leader in email marketing, sending 24 emails with a strong email scoring and a moderate promotional strategy. Vuori closely follows with 23 emails, showcasing high email scoring but lacking diversity in promotional content. Lululemon demonstrates a solid performance with 12 emails, emphasizing a well-balanced promotional strategy and high email scoring. Born Living Yoga presents a promising performance with 12 emails but needs to improve its email scoring for enhanced effectiveness.

Email Deliverability and Spam Scores:Recess Activewear demonstrates strong email deliverability with a positive spam score, positioning itself as a potential leader in this aspect. Born Living Yoga exhibits average email deliverability with a positive spam score but struggles with efficient email size management, indicating room for enhancement. Alo Yoga lacks spam score data but showcases strong email deliverability with efficient email size management.

Advertising Impact and Diversity:Fabletics leads in advertising impact with 139 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the yoga industry. Vuori closely follows with 96 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Born Living Yoga demonstrates solid advertising strategies with 83 impactful ads, emphasizing a balance between volume and diversity in ad content. Lululemon presents promising advertising strategies with 63 impactful ads, focusing on unique copies and a moderate proportion of video content.

Email Marketing Performance: NO BULL stands out as the top performer in email marketing, sending 27 emails with excellent email scoring and promotional diversity. Billabong follows closely with 23 emails, showcasing good email scoring despite needing improvements in promotional diversity. Born Primitive demonstrates strong email marketing strategies, sending 22 emails with robust email scoring and a diverse promotional mix. SET Active and Senita Athletics present potential but require enhancements in both email scoring and promotional diversity to compete effectively in the activewear industry.

Email Deliverability and Spam Scores: Recess Activewear leads in email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer in the activewear industry. Tracksmith excels in email deliverability with a positive spam score and effective email size management, reflecting its strong market presence. Born Living Yoga struggles in email deliverability, showcasing a negative impact on spam score and inefficient email size management, necessitating strategic adjustments to enhance email deliverability and competitiveness. Billabong demonstrates strong email deliverability with efficient email size management, distinguishing itself as a leader in the industry.

Advertising Performance: Fabletics leads in advertising impact with 124 impactful ads, highlighting both volume and diversity in ad content, reflecting its strong market presence in the activewear industry. Born Living Yoga closely follows with 100 impactful ads, showcasing a variety of unique copies and strong advertising volume. P.E Nation demonstrates strong advertising impact with 84 impactful ads, requiring enhancements in diversity to optimize advertising impact and competitiveness. Billabong and Lorna Jane Active present solid advertising strategies, with 82 and 76 impactful ads, respectively, emphasizing a balance between volume and diversity in ad content. NO BULL faces challenges in advertising diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Email Marketing Overview: Vuori emerges as a leader in the yoga industry's email game, sending 22 impactful emails with a good performance score of 50.59%. Beyond Yoga follows closely, delivering 22 emails and showcasing a commendable performance of 64.55%. Prana demonstrates a strong email strategy with 18 messages, combining a high performance score of 62.89% and judicious promotion at 94%. Lululemon maintains a solid position, sending 17 emails, exhibiting a high performance score of 72.35% and a healthy promotion percentage of 11%. Born Living Yoga, while sending fewer emails, shows a balanced performance, but lags in promotion. Recess Activewear needs refinement in both volume and performance. Brands like Alo Yoga, Yoga Strong, and Fabletics require strategic adjustments to compete effectively.

Email Deliverability Insights: Recess Activewear and Born Living Yoga ensure consistent email deliverability with impressive spam scores, standing out among the competition. Lululemon maintains a strong position with excellent deliverability despite a high spam score. Beyond Yoga demonstrates good deliverability with a balanced spam score. Prana, Vuori, and Fabletics need to refine both deliverability and spam scores for optimal email performance. Alo Yoga, despite good deliverability, faces challenges in spam scores. Yoga Strong exhibits good deliverability with a high spam score, showcasing the need for optimization.

Ads Performance: Vuori excels in advertising, delivering 112 impactful ads with a diverse range of content. Fabletics follows closely, with 106 ads and a significant variety of copy. Lululemon maintains a strong position, showcasing 99 ads with diverse content. Beyond Yoga and Born Living Yoga exhibit commendable advertising impact with 61 and 54 ads, respectively. Prana, Yoga Strong, and Recess Activewear need enhancement in both volume and diversity. Lululemon Studio (formerly Mirror), Alo Yoga, and brands with zero ads need a strategic push to compete effectively in the yoga industry.

Email Marketing Overview: Billabong leads in email marketing, sending 27 emails with a good performance score of 52.19%. Born Primitive and SET Active closely follow with competitive email volumes and good performance. NO BULL and P.E Nation maintain strong positions with both effective email volumes and well-performing content. Senita Athletics exhibits potential but requires content optimization for a more competitive edge. Struggling with lower performance, Recess Activewear, Tracksmith, and Born Living Yoga need immediate strategy adjustments to enhance their email marketing effectiveness.

Email Deliverability Insights: Recess Activewear faces challenges in email deliverability, showcasing a decreased spam score and larger email sizes. Born Living Yoga demonstrates good deliverability but with larger email sizes, indicating room for improvement. Billabong, Tracksmith, and P.E Nation maintain good deliverability with varied spam scores and email sizes. Brands like Fabletics and POPFLEX Active struggle with both spam scores and larger email sizes, requiring strategic adjustments for competitive marketing.

Ads Performance: Fabletics emerges as a leader in advertising, demonstrating 113 impactful ads and a diverse range of 15 unique copies. P.E Nation, Born Primitive, and Lorna Jane Active maintain strong advertising strategies, combining substantial ad volumes with engaging content. NO BULL and Senita Athletics show competitive advertising impact. Struggling with both volume and content diversity, Recess Activewear, WAA Ultra, and Ryderwear need strategic adjustments for competitive advertising. PollyPark and SET Active, with no detected ads, should focus on developing effective advertising strategies.

Email Marketing Overview: The Yoga industry has seen a 36.54% surge in average weekly emails sent, averaging 14.2. Born Living Yoga takes the lead with 70 ads, showcasing an impressive diversity of assets, blending images and videos effectively. In contrast, Alo Yoga lags with zero new ads detected, missing out on a crucial avenue for customer engagement.

Email Deliverability Insights: Vuori, though strong in ads, needs improvement in email deliverability, with a spam score nudging toward 0.1. Born Living Yoga, boasting good deliverability, faces challenges with large email sizes. Lululemon exhibits an exceptional spam score but needs to optimize email sizes for broader reach.

Ads Performance: Advertising has increased by 13.1% on average, reaching 47.5. Fabletics emerges as a leader with 85 new ads and a balanced mix of images and videos. However, Beyond Yoga struggles both in email and advertising dynamics, signaling a need for a holistic marketing strategy. In social ad diversity, Yoga Strong and Prana stand out, employing a variety of visuals for effective engagement.

In summary, Fabletics dominates in advertising dynamics, while Born Living Yoga excels in email engagement. Vuori and Alo Yoga need to balance their strategies for a comprehensive approach. This executive summary provides actionable insights for the board to strategically position their brand in the competitive Yoga market.

Email Marketing Overview : In the fast-paced activewear industry of November 2023, NO BULL and Born Primitive emerge as frontrunners with 43 and 26 impactful emails, boasting high email scores of 59.21% and 43.77%, respectively. SET Active and Senita Athletics closely follow, displaying promising performances in both email quantity and quality. However, Lorna Jane Active and Tracksmith struggle, lacking in both email volume and scoring, signaling a need for strategic adjustments to stay competitive.

Email Deliverability Insights : Recess Activewear, Tracksmith, and Born Primitive lead in email deliverability, showcasing low spam scores and efficient email sizes. On the flip side, Ryderwear faces challenges, marked by a high spam score and suboptimal email size, necessitating improvements in their email delivery strategy. While POPFLEX Active exhibits potential in email delivery, it falls short in email scoring, indicating a need for a balanced approach to enhance overall email performance.

Ads Performance : Billabong and Fabletics dominate the advertising landscape with 124 and 115 ads, respectively, displaying not only high velocity but also a diverse range of unique copies. Born Living Yoga stands out for social ad diversity, combining a substantial number of images and videos. However, SET Active struggles in both ad velocity and diversity, signaling a need for a more dynamic and engaging advertising strategy. In a visually-driven market, a rich mix of images and videos proves crucial for brand engagement and recall, an area where Born Living Yoga excels.

Email Marketing Summary: Beyond Yoga and Vuori are leading the Yoga industry in email marketing. Beyond Yoga excels with a good number of emails sent and an above-average email score. In contrast, Vuori sends a comparable number of emails but has a lower email score. Prana and Lululemon also perform well in email marketing with good email scores, while Recess Activewear and Born Living Yoga need improvement due to a fair email score.

Email Deliverability Summary: Recess Activewear leads in email deliverability with a low average spam score and optimized email size. Born Living Yoga performs fairly in this aspect. However, brands like Vuori and Lululemon need to enhance their email deliverability due to suboptimal spam scores and email sizes.

Ads Performance Summary: Beyond Yoga and Born Living Yoga stand out in advertising, with the highest number of ads published and a wide variety of unique ad copies. Fabletics also performs well in this area. In contrast, Mirror and Alo Yoga have not engaged in advertising.

Social Ads Diversity Summary: Born Living Yoga showcases excellent diversity in social ads, with a balanced proportion of images and videos. Beyond Yoga also demonstrates good diversity in social ads. However, brands like Recess Activewear and Lululemon lag in this aspect, primarily utilizing images in their social ads.

Email Marketing Summary: In the Activewear industry, email marketing is generally strong but with room for improvement. Born Primitive leads with a good volume of emails sent and high email scoring, minimizing promotions. NO BULL follows closely with good email practices but needs to reduce promotions further. Billabong maintains a robust presence with good email practices but lacks email scoring. P.E Nation demonstrates good email practices but should work on improving email scoring and promotions. SET Active, Senita Athletics, POPFLEX Active, and Recess Activewear exhibit potential, while Ryderwear and Lorna Jane Active have a substantial email volume but should improve email scoring and promotions. Tracksmith, Born Living Yoga, WAA Ultra, PollyPark, and Fabletics need to enhance their email marketing strategies.

Email Deliverability Summary: Recess Activewear stands out with good email deliverability, exhibiting an excellent spam score and reasonable email size. Tracksmith follows with excellent spam scores and email sizes. Born Living Yoga maintains a robust presence in email deliverability, with a good spam score but should reduce email size. Billabong demonstrates potential in email deliverability. Lorna Jane Active, WAA Ultra, and Senita Athletics exhibit room for improvement but maintain reasonable email sizes. Fabletics, POPFLEX Active, P.E Nation, and SET Active need to work on both spam scores and email sizes. Ryderwear and NO BULL lag in email deliverability.

Ads Performance Summary: Fabletics leads in advertising performance with the highest number of new ads detected and a wide variety of unique copies. Billabong follows closely with strong advertising performance, including numerous new ads and unique copies. Born Living Yoga also excels in both new ads and unique copies. NO BULL demonstrates good advertising performance. Senita Athletics and WAA Ultra show potential in this category. P.E Nation, Lorna Jane Active, POPFLEX Active, and Recess Activewear need to enhance their advertising strategies. Born Primitive, Ryderwear, SET Active, and Tracksmith lag behind in advertising performance.

In June, Vuori takes the lead in emails (32), closely followed by Alo Yoga (29).

When it comes to advertising, Fabletics claims the top spot with 99 new ads created, while Vuori secures the second position with 85 new ads.

In terms of ad approach, both Fabletics and Vuori favored images over videos. Fabletics utilized 63 images compared to 35 videos, while Vuori relied on 75 images with only 9 videos in their advertising efforts.

In July, Beyond Yoga led in emails with 22, followed by Lululemon and Vuori with 19 emails each.

Turning to advertising, Vuori took the lead with 91 new ads created this month. Lululemon secured the second position with 90 new ads and the highest number of ad copies (53).

In terms of ad strategy, both Vuori and Lululemon favored images over videos. Vuori utilized 85 images and 6 videos, while Lululemon employed 81 images and 9 videos.

In August, NO BULL maintained its leadership in emails, sending a total of 34. Born Primitive secured the second position with 24 emails.

Shifting to advertising, Born Primitive once again took the lead by creating 150 new ads. Fabletics followed with 90 new ads introduced this month.

In terms of ad strategy, both Born Primitive and Fabletics favored images in their approach this month. Born Primitive utilized 128 images and 22 videos, while Fabletics opted for 56 images and 34 videos.

In August, Beyond Yoga maintained its lead in email volume, sending 23 emails, while Vuori followed with 17.

Shifting to advertising, Vuori continued to lead with 146 new ads, while Fabletics secured the second position with 90 new ads.

Regarding ad strategy, both Vuori and Fabletics favored images over videos. Vuori used 98 images and 48 videos, while Fabletics employed 50 images and 40 videos in their ad campaigns.

Email Marketing Summary: Lululemon dominates the Yoga industry in email marketing, excelling in both quantity and quality. Beyond Yoga and Vuori follow, with Beyond Yoga showing strength in promotions but needing improvement in email scoring. Vuori, however, lags in promotions. Prana and Alo Yoga fall into a fair category, with Alo Yoga excelling in email scoring but struggling in promotions. Born Living Yoga, Recess Activewear, and Mirror face challenges, needing substantial improvements in both email scoring and promotions. Fabletics lags behind with no emails sent.

Email Deliverability Summary: Lululemon secures the top spot in email deliverability, displaying exceptional spam score and email size optimization. Recess Activewear performs well in deliverability despite poor email scoring and promotions. Born Living Yoga and Vuori struggle, requiring substantial enhancements in both spam score and email size optimization. Fabletics lacks data for evaluation. Alo Yoga excels in spam score but faces challenges in email size optimization.

Ads Performance Summary: Beyond Yoga leads in ads performance, showcasing high ad velocity and a diverse range of copies. Fabletics and Lululemon also perform well, displaying a good balance of ad velocity and unique copies. Vuori and Born Living Yoga show promise but need improvements in both ad velocity and diversity. Prana, Recess Activewear, and Yoga Strong face challenges, requiring enhancements in both ad velocity and diversity.

In conclusion, Lululemon dominates in both email marketing and deliverability, securing a strong position in the Yoga industry. Beyond Yoga leads in ads performance, closely followed by Fabletics and Lululemon. Vuori and Born Living Yoga show promise but need improvements, while Prana, Recess Activewear, Yoga Strong, Alo Yoga, and Mirror lag behind in various aspects, requiring substantial enhancements to compete effectively.

Email Marketing Summary: In the activewear industry, NO BULL leads in email marketing with a good email score and a low promotion percentage. Born Primitive also performs well with a good email score and promotion balance. Brands like Ryderwear and PollyPark lag behind in email marketing.

Email Deliverability Summary: Recess Activewear excels in email deliverability with a very good spam score and optimized email size. Fabletics and Billabong also perform well in email deliverability. Brands like WAA Ultra and Tracksmith need to improve their email deliverability.

Ads Performance Summary: Ryderwear dominates advertising in the activewear industry with the highest number of new ads detected and good unique copy performance. Fabletics and P.E Nation also perform well in advertising. However, brands like SET Active have minimal advertising presence.

In summary, NO BULL leads in email marketing, Recess Activewear excels in email deliverability, and Ryderwear dominates in advertising within the activewear industry. However, some brands like SET Active and WAA Ultra need to enhance their marketing efforts.

In July, NO BULL and SET Active maintained their positions as the top brands in emails, sending 35 and 18 emails, respectively.

In terms of advertising, Born Primitive takes the lead this month with 150 new ads created, while P.E Nation follows in the second position with 105 new ads.

Regarding ad strategy, both Born Primitive and P.E Nation prioritized images this month. Born Primitive used 88 images compared to 57 videos, and P.E Nation also used 88 images but only 16 videos.

During June, NOBULL once again took the lead in emails with 32 emails sent, followed by SET Active with 17 emails.

In terms of advertising, Fabletics secured the top position with 101 new ads created, while Born Primitive claimed the second position with 93 new ads.

Regarding ad media usage in their ads this month, Fabletics gave priority to images, utilizing 74 images and 26 videos. On the other hand, Born Primitive adopted a balanced approach, using 47 videos and 46 images.

In May, Vuori and Yoga brands took the lead, each sending 28 emails. Beyond Yoga followed closely with 24 emails, the majority of which were promotional (92%). Fabletics dominated the ad space with 125 new ads, trailed by Vuori with 115 ads and the highest number of ad copies among all the Yoga brands of the benchmark. Both Fabletics and Vuori focused on images, with Fabletics showcasing 97 images and 25 videos, and Vuori featuring 94 images and 21 videos.

In April, Vuori maintained its lead in the number of emails sent with 29 emails, closely followed by Lululemon with 27 emails. Vuori also took the lead in the number of new ads created with 60 new ads and the highest number of ad copies used. In terms of ad strategy, Vuori focused more on using images with 44 new images compared to 16 new videos. Opting for more image-based ads can help to attract more customers through visual appeal.

In May, NOBULL once again emerges as the leader in emails, with a total of 29 emails sent. Senita Athletics follows closely behind, sending 18 emails during the same month.

Turning to advertising, both NOBULL and Lorna Jane Active shine as leaders, each creating an impressive total of 95 new ads. They are closely trailed by Born Primitive with 94 new ads.

When it comes to their ad strategies, NOBULL and Born Primitive prioritize imagery, while Lorna Jane Active places an emphasis on videos. NOBULL utilizes 80 images alongside 13 videos, while Born Primitive employs 74 images in combination with 18 videos. On the other hand, Lorna Jane Active showcases their brand through 58 videos complemented by 35 images.

In March, Vuori, Prana, Beyond Yoga, and Alo Yoga all sent a close number of emails with 25, 22, 20, and 20, respectively.

When it comes to new ads, Lululemon was very active with 246 new ads created during this period, followed by Vuori and Beyond Yoga with 59 and 39, respectively. Lululemon also stands out in terms of unique ad copies used with 63 unique copies.

During this month, Lululemon's advertising strategy was primarily focused on using images instead of videos, with a percentage of 96% for images. Beyond Yoga and Vuori also used more images than videos in their ads, with 92% and 73% for images, respectively.

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In the month of March, NO BULL was the brand that sent the highest number of emails, reaching a good average spam score, with 30 emails. Billabong followed closely behind with 25 emails sent during the same period.

When it comes to new ads created, P.E Nation tops the list with 49 new ads launched, and the brand's advertising strategy is mainly focused on using images with 34 new images compared to only 15 videos in the same period.

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In April, NO BULL maintained its lead with 31 emails, followed by Billabong with 28 emails. Meanwhile, P.E Nation remained the top brand in terms of new ads created, but Fabletics also created 60 new ads during the same period, tying with P.E Nation. Ryderwear followed with 54 new ads created. Most of these top brands are focused on using images in their ad campaigns. Ryderwear used 45 new images and 8 new videos, P.E Nation used 39 new images and 20 new videos, and Fabletics used 35 new images and 24 new videos.