The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Activewear
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In May, NOBULL once again emerges as the leader in emails, with a total of 29 emails sent. Senita Athletics follows closely behind, sending 18 emails during the same month.
Turning to advertising, both NOBULL and Lorna Jane Active shine as leaders, each creating an impressive total of 95 new ads. They are closely trailed by Born Primitive with 94 new ads.
When it comes to their ad strategies, NOBULL and Born Primitive prioritize imagery, while Lorna Jane Active places an emphasis on videos. NOBULL utilizes 80 images alongside 13 videos, while Born Primitive employs 74 images in combination with 18 videos. On the other hand, Lorna Jane Active showcases their brand through 58 videos complemented by 35 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
