The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Activewear
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Billabong leads in email marketing, sending 27 emails with a good performance score of 52.19%. Born Primitive and SET Active closely follow with competitive email volumes and good performance. NO BULL and P.E Nation maintain strong positions with both effective email volumes and well-performing content. Senita Athletics exhibits potential but requires content optimization for a more competitive edge. Struggling with lower performance, Recess Activewear, Tracksmith, and Born Living Yoga need immediate strategy adjustments to enhance their email marketing effectiveness.
Email Deliverability Insights: Recess Activewear faces challenges in email deliverability, showcasing a decreased spam score and larger email sizes. Born Living Yoga demonstrates good deliverability but with larger email sizes, indicating room for improvement. Billabong, Tracksmith, and P.E Nation maintain good deliverability with varied spam scores and email sizes. Brands like Fabletics and POPFLEX Active struggle with both spam scores and larger email sizes, requiring strategic adjustments for competitive marketing.
Ads Performance: Fabletics emerges as a leader in advertising, demonstrating 113 impactful ads and a diverse range of 15 unique copies. P.E Nation, Born Primitive, and Lorna Jane Active maintain strong advertising strategies, combining substantial ad volumes with engaging content. NO BULL and Senita Athletics show competitive advertising impact. Struggling with both volume and content diversity, Recess Activewear, WAA Ultra, and Ryderwear need strategic adjustments for competitive advertising. PollyPark and SET Active, with no detected ads, should focus on developing effective advertising strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
