The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Activewear
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: NO BULL stands out as the top performer in email marketing, sending 27 emails with excellent email scoring and promotional diversity. Billabong follows closely with 23 emails, showcasing good email scoring despite needing improvements in promotional diversity. Born Primitive demonstrates strong email marketing strategies, sending 22 emails with robust email scoring and a diverse promotional mix. SET Active and Senita Athletics present potential but require enhancements in both email scoring and promotional diversity to compete effectively in the activewear industry.
Email Deliverability and Spam Scores: Recess Activewear leads in email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer in the activewear industry. Tracksmith excels in email deliverability with a positive spam score and effective email size management, reflecting its strong market presence. Born Living Yoga struggles in email deliverability, showcasing a negative impact on spam score and inefficient email size management, necessitating strategic adjustments to enhance email deliverability and competitiveness. Billabong demonstrates strong email deliverability with efficient email size management, distinguishing itself as a leader in the industry.
Advertising Performance: Fabletics leads in advertising impact with 124 impactful ads, highlighting both volume and diversity in ad content, reflecting its strong market presence in the activewear industry. Born Living Yoga closely follows with 100 impactful ads, showcasing a variety of unique copies and strong advertising volume. P.E Nation demonstrates strong advertising impact with 84 impactful ads, requiring enhancements in diversity to optimize advertising impact and competitiveness. Billabong and Lorna Jane Active present solid advertising strategies, with 82 and 76 impactful ads, respectively, emphasizing a balance between volume and diversity in ad content. NO BULL faces challenges in advertising diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
