The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Activewear
industry, for the month of
May
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: NO BULL leads in email marketing with 25 emails sent, achieving a strong email scoring of 61.72%, and focusing on non-promotional content. Billabong follows closely with 22 emails and a fair email scoring of 47.73%, incorporating minimal promotions. Born Primitive is also noteworthy, sending 21 emails with a good scoring of 57.33% and balancing promotional content at 38%. These brands effectively engage their audience through consistent and well-scored email strategies.
Email Deliverability and Spam Scores: Recess Activewear excels in email deliverability with an optimal spam score of -3.15, despite a high email size of 4,569.41 kb. Tracksmith performs well with a spam score of -2.12 and a manageable email size. NO BULL maintains a good balance with a spam score of -2.2 and an efficient email size, ensuring effective inbox placement. Conversely, POPFLEX Active and Senita Athletics struggle with higher spam scores, indicating potential deliverability issues that need addressing.
Advertising Impact and Diversity: Fabletics dominates in advertising with 124 new ads and diverse content, followed by Born Living Yoga with 100 new ads and a strong mix of 36 unique copies. P.E Nation and Billabong also show significant ad volumes with 84 and 82 new ads, respectively. In contrast, brands like Recess Activewear and Tracksmith lag behind with fewer ads and lower diversity, highlighting areas for improvement. Social ad diversity also favors Born Living Yoga and Fabletics, showcasing a higher proportion of new videos and images compared to other brands.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
