The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Activewear
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, NO BULL maintained its lead with 31 emails, followed by Billabong with 28 emails. Meanwhile, P.E Nation remained the top brand in terms of new ads created, but Fabletics also created 60 new ads during the same period, tying with P.E Nation. Ryderwear followed with 54 new ads created. Most of these top brands are focused on using images in their ad campaigns. Ryderwear used 45 new images and 8 new videos, P.E Nation used 39 new images and 20 new videos, and Fabletics used 35 new images and 24 new videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
