Beam

Email Marketing Performance: Foria and Beam are leading in email marketing, sending 17 and 16 emails, respectively. Recess also shows strong performance with 16 emails. Proper and House Plant each sent 14 emails, while Trip and Feals followed with 10 emails each. Brands like The Honey Pot Company and Highline Wellness lagged behind with 5 and 3 emails. The top performers like Foria and Beam have higher engagement, while brands like Sandland Sleep and Highline Wellness show minimal activity, indicating the need for a more aggressive email strategy.

Email Deliverability and Spam Scores: Plant People stands out with a strong spam score of -3.23, indicating excellent deliverability. Beam and FAB CBD also perform well with scores of -2.18 and -3.1. Brands like Recess and Highline Wellness are in the mid-range with scores of -1.9 and -1.77. However, House Plant and Proper struggle with poor scores of -0.28 and -1.33, indicating issues in their email campaigns. Efficient email strategies by Plant People and Beam demonstrate higher deliverability, while House Plant and Proper need significant improvements in their email practices.

Advertising Impact and Diversity: Beam leads in ad volume with 58 ads, followed by The Honey Pot Company's 35 and House Plant's 20 ads. Foria and Recess are in the mid-range with 13 ads each. Feals, Trip, and Plant People have fewer than 12 ads. Highline Wellness, Sandland Sleep, and Proper show minimal ad activity. Beam's high volume and diversity in ads suggest a strong advertising strategy. Brands like Feals and Plant People need to increase their ad presence to compete more effectively. Proper and Highline Wellness must enhance their advertising efforts to boost market visibility.

Email Marketing Performance: UMZU leads in email marketing with 28 emails, though its high 100% promotional content affects its scoring. Inno Supps also sent 28 emails, balancing promotions better. Onnit sent 24 emails with a 51.88% score, showing solid performance but lower promotional content. Brands like beam and O Positiv, with 16 emails each, also perform well. However, The Nue Co and Dose, each with 9 emails, have lower scores and limited promotions. Cuure, OLLY, and Care/Of lag behind, sending no emails, affecting their engagement significantly.

Email Deliverability and Spam Scores: Onnit excels with a spam score of -3.79 and a sizable email of 2,501.49 kb. Happy Tuesdays and Inno Supps also show good deliverability with spam scores of -3.03 and -2.15 respectively, indicating effective email strategies. However, UMZU and Dose struggle, with spam scores of 1.62 and 0.73, impacting their deliverability negatively. Brands like O Positiv and beam maintain good spam scores of -2.06 and -2.18, enhancing their engagement. The Nue Co and NutraChamps, despite good spam scores, have less effective email sizes, needing improvement.

Advertising Impact and Diversity: Cuure leads in advertising with 143 new ads and 58 unique copies, showing high engagement. Ritual and O Positiv follow with 117 and 116 new ads respectively, maintaining strong ad diversity. Inno Supps also performs well with 107 new ads and 81 unique copies. Onnit, with 76 ads and 23 unique copies, shows moderate performance. Dose and beam need to improve their ad copy diversity, impacting their reach. Brands like Happy Tuesdays and UMZU lag behind, with minimal ads and unique copies, indicating less advertising activity and engagement.

Email Marketing Performance: Proper emerges as a leader in email marketing, sending 22 emails with high email scoring and a balanced promotion ratio. Recess follows closely with 14 emails, exhibiting excellent email scoring and minimal promotional content. FAB CBD demonstrates strong email marketing strategies, sending 13 emails with moderate email scoring, although it tends to lean towards a higher promotion ratio.

Email Deliverability and Spam Scores: House Plant showcases robust email deliverability with a positive spam score and efficient email size management, indicating a strong presence in the cannabis market. Recess exhibits solid email deliverability with a positive spam score, coupled with effective email size management, reflecting its significant impact in the industry. Proper stands out in email deliverability, boasting a significant positive spam score and efficient email size management, indicating a strong foothold in the market.

Advertising Impact and Diversity: Feals excels in advertising impact with 58 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the cannabis industry. beam closely follows with 39 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Foria demonstrates solid advertising strategies with 24 impactful ads, focusing on volume and a diverse range of ad content.

Email Marketing Performance: Inno Supps leads in email marketing with 30 emails, showcasing good email scoring but requires improvement in promotional variety. Onnit follows closely with 26 emails, demonstrating strong email scoring and a balanced promotional strategy. UMZU presents potential with 25 emails but needs enhancement in email scoring and promotional diversity to solidify its position in the supplements industry. Beam and O Positiv exhibit promising email marketing strategies but require enhancements in email scoring and promotional variety to optimize market competitiveness.

Email Deliverability and Spam Scores: Care/Of excels in email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer in the supplements industry. O Positiv demonstrates strong email deliverability with a positive spam score but requires improvements in email size management to optimize email deliverability and competitiveness. Dose exhibits promising email deliverability with a positive spam score but needs strategic adjustments in email size management to enhance competitiveness. Heights leads in email deliverability with a positive spam score and effective email size management, distinguishing itself as a leader in the industry.

Advertising Impact and Diversity: O Positiv leads in advertising impact with 146 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the supplements industry. Cuure closely follows with 120 impactful ads, showcasing a variety of unique copies and strong advertising volume. Heights and Inno Supps present solid advertising strategies, with 97 and 88 impactful ads respectively, emphasizing a balance between volume and diversity in ad content. Dose and Ritual demonstrate promising advertising impact but require enhancements in diversity to optimize advertising impact and competitiveness. Care/Of faces challenges in advertising diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Email Marketing Overview: Recess leads the email marketing domain with 18 emails, showcasing good performance (57.67%) and a balanced promotion approach (22%). House Plant closely follows with 14 emails, exhibiting good performance but needing enhancement in promotions. Foria, FAB CBD, and Trip demonstrate potential but require improvements in both performance and promotions to optimize their email marketing strategies. Not Pot, Plant People, Sandland Sleep, The Honey Pot Company, Proper, beam, Feals, and Highline Wellness lag behind in both performance and promotions, needing significant adjustments for competitive advantage.

Email Deliverability Insights: House Plant shines in email deliverability with a positive spam score (-1.44) but faces challenges in email size. Recess, Proper, The Honey Pot Company, and beam exhibit good deliverability with positive spam scores but need improvements in email size. FAB CBD, Foria, and Trip showcase promising deliverability with positive spam scores but require enhancements in email size. Not Pot, Sandland Sleep, and Feals demonstrate a balanced performance in both spam scores and email size. Not Pot, Sandland Sleep, and Feals require strategic adjustments to compete effectively in the Cannabis market.

Ads Performance: beam dominates in advertising with 85 impactful ads, showcasing both volume and diversity. Trip closely follows with 32 impactful ads, emphasizing volume and a variety of unique copy. FAB CBD, Foria, and The Honey Pot Company exhibit a commendable mix of volume and unique copy in advertising. Recess, Feals, House Plant, Not Pot, and Sandland Sleep need strategic adjustments in both volume and diversity to optimize their advertising impact. Proper, Plant People, and Highline Wellness face challenges in both advertising volume and diversity, needing significant improvements.

Email Marketing Overview: Inno Supps emerges as a leader in email marketing, sending 31 impactful emails with a solid performance score of 50.61%. Onnit follows closely with 27 emails and a performance score of 52.67%, showcasing effective email marketing. O Positiv and Amp Human/Momentous demonstrate competitive performances with good email scores. The Nue Co, Dose, and Happy Tuesdays need strategic adjustments to enhance their email marketing effectiveness. Brands like Ritual, beam, Cuure, and Heights lag behind, requiring focused efforts to compete effectively in the market.

Email Deliverability Insights: O Positiv excels in email deliverability, boasting the best spam score improvement, coupled with smaller email sizes. Dose, Heights, beam, and The Nue Co also demonstrate fair deliverability with varying email sizes. Onnit, Ritual, and Amp Human/Momentous maintain fair deliverability, facing challenges with larger email sizes. Brands like Cuure, Happy Tuesdays, and Olly need significant improvements in both deliverability and spam scores for competitive marketing. HUM Nutrition and Care/Of show no significant presence in email marketing and require attention to establish an impactful strategy.

Ads Performance: Onnit leads the advertising domain with 145 impactful ads and a diverse range of 17 unique copies. Inno Supps closely follows with 120 ads and 110 unique copies, showcasing a robust advertising strategy. Dose, Ritual, and HUM Nutrition maintain strong advertising strategies with a combination of substantial ad volumes and engaging content. Cuure, beam, Amp Human/Momentous, and Olly also demonstrate competitive advertising impact. Heights, O Positiv, and Happy Tuesdays face challenges and need to enhance their advertising strategies for better market impact.

Email Marketing Overview: During November, the Cannabis Gear industry has seen an uptick in email activity. Leading this surge is House Plant, with an impressive average of 18 emails sent, showcasing good performance in email scoring. Following closely, Recess, Proper, and Feals are also in the forefront, demonstrating good email practices. However, Standard Dose appears to be trailing, having sent no emails during this period.

Email Deliverability Insights: In terms of email deliverability, House Plant shines again with a remarkable reduction in spam score, ensuring that their content reaches inboxes effectively. Recess follows suit, showcasing a good balance in email size and deliverability. However, The Honey Pot Company, despite a slight improvement in spam score, still faces challenges, possibly due to larger email sizes.

Ads Performance: The Cannabis industry is heating up in the advertising arena. Beam takes the lead, with a prolific average of 67 new ads detected, exhibiting a diverse range of content. Notably, Proper and Foria stand out with a mix of fair and good performances in ad creativity and volume. On the contrary, Highline Wellness appears to lag, having presented no new ads during this period.

Supplements Industry Email Marketing Overview: The Supplements industry witnesses a notable surge in email engagement, led by Onnit with a 24.42% increase in emails sent. Onnit showcases commendable email marketing performance, classified as "Good," although improvement is needed in avoiding promotions. Inno Supps follows closely, demonstrating a balance between good email practices and the need for promotional refinement. O Positiv stands out with a robust 69.05% email scoring, emphasizing the effectiveness of their email strategies.

Deliverability Metrics: In the realm of deliverability, Dose and Heights stand out with consistent "Good" ratings. Dose notably achieves a -1.53 average spam score, optimizing email size for efficient delivery. Conversely, beam faces challenges with a consistently high spam score, indicating potential hurdles in reaching subscribers' inboxes. On the other hand, Ritual showcases robust performance in managing spam scores and optimizing email size, contributing to a positive user experience.

Advertising Performance: The advertising landscape sees notable activity from Cuure, Onnit, and Inno Supps, with impressive ad velocities of 121, 116, and 105, respectively. Cuure's diverse ad copies contribute to an impactful social presence. On the downside, Happy Tuesdays lags in both ad velocity and diversity, highlighting an area for potential improvement in expanding their advertising reach and creativity. Cuure's strong performance in social ads further establishes its position as a key player in the industry.

Email Marketing Summary: Recess emerges as the leader in the Cannabis industry for email marketing, maintaining a balanced strategy with good email scores and a moderate promotion percentage. Foria closely follows, excelling in email performance despite a slightly higher promotion percentage. House Plant and Trip demonstrate strong performances, yet they need to address a higher promotion focus. Highline Wellness, Proper, and Standard Dose lag in email marketing, having sent no emails during the observed period.

Email Deliverability Summary: House Plant secures the top spot in email deliverability, boasting the best spam score and optimized email size. Recess follows with good deliverability, although it faces challenges with email size. Brands like The Honey Pot Company, FAB CBD, and Foria need to enhance their deliverability, addressing issues with spam scores and email size.

Ads Performance Summary: beam leads in advertising, publishing the highest number of ads with a diverse range of unique copies. Foria and Feals also exhibit strong advertising efforts. On the flip side, brands like Standard Dose and Proper need to improve their advertising presence, having shown no activity during the observed period.

Social Ads Diversity Summary: Sandland Sleep excels in social ads diversity, utilizing a mix of images and videos effectively. Recess and beam also showcase good diversity in their social ads. However, brands like The Honey Pot Company and FAB CBD need to enhance their diversity by incorporating more images and videos to stay competitive in this aspect.

Email Marketing Summary: In the supplements industry, Inno Supps leads in email marketing with a high number of emails sent and good email scoring. Onnit follows closely, despite its lower email scoring, with substantial email activity. O Positiv and The Nue Co also maintain strong email marketing performance. However, brands like Care/Of, Dose, Amp Human / Momentous, and beam fall short in both email volume and scoring, and need to improve their email marketing strategies.

Email Deliverability Summary: Standard Dose lacks email data for analysis. Care/Of demonstrates good email deliverability, despite a lower spam score, but needs to optimize email size. O Positiv excels in email deliverability with a strong spam score and optimized email size. On the other hand, Dose, Heights, and beam have work to do in terms of email size optimization and spam scores for improved email delivery.

Ads Performance Summary: Cuure takes the lead in advertising performance with a high number of new ads detected and an impressive range of unique ad copies. Inno Supps closely follows with robust advertising performance. Onnit and Ritual also perform well in this category. Brands such as Standard Dose, Care/Of, and Happy Tuesdays need to enhance their advertising strategies.

Social Ads Diversity Summary: Ritual leads in social ad diversity with a high proportion of video assets. Cuure, Inno Supps, and Onnit also demonstrate strong diversity in their social ads. Brands like Standard Dose, Care/Of, O Positiv, Dose, and Heights need to diversify their social ad assets, particularly with video content. Happy Tuesdays and Amp Human / Momentous lag behind in this aspect.

Email Marketing Summary: Recess stands out in the Cannabis industry for email marketing, excelling in both the number of emails sent and email scoring. Foria and The Good Patch also perform well, maintaining a good balance between the quantity of emails and their quality. Feals demonstrates high email scoring but needs improvement in promotions. House Plant, Trip, and FAB CBD face challenges with poor email scoring and promotions and should focus on enhancing both aspects. Notably, several brands like Proper, Sandland Sleep, and beam need substantial improvements across all email marketing metrics.

Email Deliverability Summary: Recess continues to lead in email deliverability with a low spam score and optimal email size. The Honey Pot Company, beam, Feals, and Highline Wellness show potential in deliverability but require improvements in either spam score or email size. House Plant, Trip, and Proper face challenges and need substantial enhancements in both spam score and email size. Not Pot requires improvement in email size for better deliverability.

Ads Performance Summary: The Honey Pot Company emerges as a leader in ads performance within the Cannabis industry, demonstrating a high number of new ads, good ad velocity, and diverse copies. The Good Patch and FAB CBD also perform well in ads, showcasing variety and good velocity. Recess, Foria, and beam show potential but need improvements in ad velocity and diversity. House Plant, Feals, and Not Pot face challenges and require enhancements across ad velocity and diversity metrics.

In July, Inno Supps and Onnit continue to lead in emails, sending 30 and 27 respectively this month.

In terms of advertising, Ritual takes the top spot with 91 new ads created, while Heights followed with 67 new ads.

Regarding ad strategy, Ritual prioritized videos, using 87 videos vs. only 4 images, while Heights employs more images with 40 images vs. 27 videos.

In July, Standard Dose and The Good Patch maintained their leadership in emails and ads, respectively.

In terms of emails, Standard Dose sent 20 emails, while Foria secured the second position with 17 emails.

Regarding advertising, The Good Patch created 70 new ads. Beam came in the second position with 44 new ads and the highest number of ad copies (23).

Concerning ad strategy, The Good Patch focused more on images, while Beam leaned towards videos. The Good Patch employed 36 images compared to 34 videos, while Beam used 31 videos versus 13 images.

During August, Inno Supps and Onnit maintained their lead in emails, with Inno Supps sending 31 messages and Onnit sending 27.

When it comes to advertising, Ritual continues to dominate, introducing 83 new ads, while OLLY secured the second spot with 67 new ads.

Regarding their advertising approach this month, both Ritual and OLLY favored videos over images in their new ads. Ritual utilized 66 videos compared to 17 images, and OLLY used 35 videos alongside 30 images.

Email Marketing Summary: Inno Supps stands out in the supplements industry with the highest number of emails sent and a good email performance. Onnit follows closely, showcasing a strong email strategy. However, Cuure and Standard Dose need improvement, displaying poor email performance and a high percentage of promotions.

Email Deliverability Summary: Heights excels in email deliverability with an outstanding spam score and optimized email size. Inno Supps and Care/Of also perform well in this aspect. Conversely, brands like Onnit and Ritual need to enhance their email optimization to improve deliverability.

Ads Performance Summary: Heights dominates the advertising arena within the supplements industry with the highest number of new ads and excellent unique copy performance. Inno Supps and Cuure also perform well in advertising. However, brands like Dose and Standard Dose need to increase their advertising presence.

In conclusion, Inno Supps leads in email marketing and advertising, while Heights excels in email deliverability within the supplements industry. Brands like Cuure and Onnit show promise but need enhancements in specific areas.

Email Marketing Summary: Standard Dose leads in email marketing with the highest number of emails sent, although they have room to improve their email scoring. The Good Patch and beam also perform well in email marketing. Proper and Not Pot need to enhance their email strategies.

Email Deliverability Summary: Proper excels in email deliverability with a very good spam score and small email size. The Honey Pot Company and FAB CBD also perform well. Recess and Feals need to work on their email deliverability.

Ads Performance Summary: Feals leads in advertising with the most new ads and a good variety of unique copies. beam and The Good Patch also excel in ads. Brands like Highline Wellness and Not Pot lag in ad performance.

Social Ads Diversity Summary: Recess stands out in social ad diversity with a high proportion of videos. The Honey Pot Company and beam also perform well in this aspect. Brands like House Plant and Highline Wellness need to diversify their social ads with more videos.

In summary, Standard Dose is the leader in email marketing, while Proper excels in email deliverability and Feals leads in ads performance. Recess stands out in social ad diversity. Brands like Not Pot and Highline Wellness need to improve their email and ad strategies to compete effectively in the Cannabis industry.

In the month of June, Standard dose secured the first position by sending 20 emails. Notably, Beam followed in the second position with 17 emails.

Shifting our focus to advertising endeavors, The Good Patch was again the leader, creating 85 new ads. Remarkably, they also utilized the highest number of ad copies (31) among all the brands of the benchmark. Beam followed with 61 new ads created.

Considering the ad strategy employed by both The Good Patch and Beam, they both demonstrated a shared emphasis on videos. The Good Patch incorporated 47 videos alongside 37 images to captivate their audience, while Beam utilized 43 videos and 18 images in their advertising campaigns.

During the month of June, Inno Supps emerged as the leader in emails, surpassing Onnit with a total of 29 emails. Onnit followed behind with 24 emails.

In terms of advertising, OLLY took the lead, surpassing Cuure from the previous month. OLLY created 72 new ads, incorporating the highest number of ad copies (56) among all the new ads released this month. Dose closely followed with 71 new ads.

In terms of ad media usage, OLLY gave more prominence to images than videos. They utilized 38 images compared to 32 videos. On the other hand, Dose prioritized videos over images, utilizing 55 videos and only 12 images in their ad campaigns.

In April, Beam, The Honey Pot Company, and Recess sent 15 emails each, taking the lead from Standard Dose.

When it comes to ads, Beam outdid other brands with 39 new ads and used a total of 21 unique ad copies, followed by The Honey Pot Company with 20 new ads.

Beam's ad strategy is focused on videos with 22 videos compared to 17 images. Meanwhile, The Honey Pot Company uses a balanced approach, with 10 images and 10 videos.

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In May, Beam led with 19 emails, closely trailed by The Good Patch with 15 emails. The Good Patch dominated the ads landscape with 96 new ads, followed by Feals with 62 new ads and the highest number of ad copies (48). The Good Patch adopted a balanced approach between images and videos, while Feals emphasized images over videos. The Good Patch used 48 images vs. 47 videos an Feals used 43 images vs. 19 videos.

In May, Onnit takes the lead in email marketing, sending out 43 emails, followed by Inno Supps with a total of 30 emails.

Turning our attention to advertising, Cuure claims the top position by creating a remarkable 93 new ads during May. The Nue Co follows with 66 new ads.

Regarding ad strategy, Cuure places an emphasis on videos, leveraging a  combination of 53 videos and 40 images. On the other hand, The Nue Co prioritizes images, utilizing 40 images alongside 26 videos.

During February 2023, Inno Supps and Standard Dose emerged as the supplement brands with the highest number of emails sent, totaling 29. Meanwhile, Cuure led the way in terms of new ad launches with 53, followed closely by Beam with 46, Dose with 30, Care/of with 29 and The Nue Co featured prominently with 27 ad launches. Interestingly, all these five brands heavily utilized video in their new ads this month, with Dose leading the way with 48 new videos, while The Nue Co had the lowest number at 15. Moreover, each of these brands had video proportions exceeding 37% in their new ads launched.

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In March, Standard Dose was the most active email sender with 24 emails, followed by Recess with 18 emails and Beam with 13 emails. When it comes to new ads, Foria was the leader with 37 new ads created, followed by Trip with 34. However, Trip used more unique ad copies (22) compared to Foria's 14. Foria and Beam relied more on videos in their ads, with percentages of 59% and 62% respectively, while Trip leaned more towards images with a 79% usage rate in its new ads.

In April, Inno Supps maintained its lead in terms of the number of emails sent, with a total of 34 emails, followed by Onnit with 27 emails.

OLLY once again took the lead in ads, creating 53 new ads during this month, with the highest number of ad copies (33). Dose closely followed with 52 new ads created during the same period.

In terms of ad strategy, OLLY used a close number of images and videos in its new ads, with 26 new images and 23 new videos. Dose, on the other hand, focused primarily on videos, with 49 new videos and only 3 new images used in its new ads during April.