The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Supplements
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the supplements industry, Inno Supps leads in email marketing with a high number of emails sent and good email scoring. Onnit follows closely, despite its lower email scoring, with substantial email activity. O Positiv and The Nue Co also maintain strong email marketing performance. However, brands like Care/Of, Dose, Amp Human / Momentous, and beam fall short in both email volume and scoring, and need to improve their email marketing strategies.
Email Deliverability Summary: Standard Dose lacks email data for analysis. Care/Of demonstrates good email deliverability, despite a lower spam score, but needs to optimize email size. O Positiv excels in email deliverability with a strong spam score and optimized email size. On the other hand, Dose, Heights, and beam have work to do in terms of email size optimization and spam scores for improved email delivery.
Ads Performance Summary: Cuure takes the lead in advertising performance with a high number of new ads detected and an impressive range of unique ad copies. Inno Supps closely follows with robust advertising performance. Onnit and Ritual also perform well in this category. Brands such as Standard Dose, Care/Of, and Happy Tuesdays need to enhance their advertising strategies.
Social Ads Diversity Summary: Ritual leads in social ad diversity with a high proportion of video assets. Cuure, Inno Supps, and Onnit also demonstrate strong diversity in their social ads. Brands like Standard Dose, Care/Of, O Positiv, Dose, and Heights need to diversify their social ad assets, particularly with video content. Happy Tuesdays and Amp Human / Momentous lag behind in this aspect.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
