The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cannabis
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Recess leads the email marketing domain with 18 emails, showcasing good performance (57.67%) and a balanced promotion approach (22%). House Plant closely follows with 14 emails, exhibiting good performance but needing enhancement in promotions. Foria, FAB CBD, and Trip demonstrate potential but require improvements in both performance and promotions to optimize their email marketing strategies. Not Pot, Plant People, Sandland Sleep, The Honey Pot Company, Proper, beam, Feals, and Highline Wellness lag behind in both performance and promotions, needing significant adjustments for competitive advantage.
Email Deliverability Insights: House Plant shines in email deliverability with a positive spam score (-1.44) but faces challenges in email size. Recess, Proper, The Honey Pot Company, and beam exhibit good deliverability with positive spam scores but need improvements in email size. FAB CBD, Foria, and Trip showcase promising deliverability with positive spam scores but require enhancements in email size. Not Pot, Sandland Sleep, and Feals demonstrate a balanced performance in both spam scores and email size. Not Pot, Sandland Sleep, and Feals require strategic adjustments to compete effectively in the Cannabis market.
Ads Performance: beam dominates in advertising with 85 impactful ads, showcasing both volume and diversity. Trip closely follows with 32 impactful ads, emphasizing volume and a variety of unique copy. FAB CBD, Foria, and The Honey Pot Company exhibit a commendable mix of volume and unique copy in advertising. Recess, Feals, House Plant, Not Pot, and Sandland Sleep need strategic adjustments in both volume and diversity to optimize their advertising impact. Proper, Plant People, and Highline Wellness face challenges in both advertising volume and diversity, needing significant improvements.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
