The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cannabis
industry, for the month of
July
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Foria and Beam are leading in email marketing, sending 17 and 16 emails, respectively. Recess also shows strong performance with 16 emails. Proper and House Plant each sent 14 emails, while Trip and Feals followed with 10 emails each. Brands like The Honey Pot Company and Highline Wellness lagged behind with 5 and 3 emails. The top performers like Foria and Beam have higher engagement, while brands like Sandland Sleep and Highline Wellness show minimal activity, indicating the need for a more aggressive email strategy.
Email Deliverability and Spam Scores: Plant People stands out with a strong spam score of -3.23, indicating excellent deliverability. Beam and FAB CBD also perform well with scores of -2.18 and -3.1. Brands like Recess and Highline Wellness are in the mid-range with scores of -1.9 and -1.77. However, House Plant and Proper struggle with poor scores of -0.28 and -1.33, indicating issues in their email campaigns. Efficient email strategies by Plant People and Beam demonstrate higher deliverability, while House Plant and Proper need significant improvements in their email practices.
Advertising Impact and Diversity: Beam leads in ad volume with 58 ads, followed by The Honey Pot Company's 35 and House Plant's 20 ads. Foria and Recess are in the mid-range with 13 ads each. Feals, Trip, and Plant People have fewer than 12 ads. Highline Wellness, Sandland Sleep, and Proper show minimal ad activity. Beam's high volume and diversity in ads suggest a strong advertising strategy. Brands like Feals and Plant People need to increase their ad presence to compete more effectively. Proper and Highline Wellness must enhance their advertising efforts to boost market visibility.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
