The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cannabis
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Proper emerges as a leader in email marketing, sending 22 emails with high email scoring and a balanced promotion ratio. Recess follows closely with 14 emails, exhibiting excellent email scoring and minimal promotional content. FAB CBD demonstrates strong email marketing strategies, sending 13 emails with moderate email scoring, although it tends to lean towards a higher promotion ratio.
Email Deliverability and Spam Scores: House Plant showcases robust email deliverability with a positive spam score and efficient email size management, indicating a strong presence in the cannabis market. Recess exhibits solid email deliverability with a positive spam score, coupled with effective email size management, reflecting its significant impact in the industry. Proper stands out in email deliverability, boasting a significant positive spam score and efficient email size management, indicating a strong foothold in the market.
Advertising Impact and Diversity: Feals excels in advertising impact with 58 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the cannabis industry. beam closely follows with 39 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Foria demonstrates solid advertising strategies with 24 impactful ads, focusing on volume and a diverse range of ad content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
