The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cannabis
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of June, Standard dose secured the first position by sending 20 emails. Notably, Beam followed in the second position with 17 emails.
Shifting our focus to advertising endeavors, The Good Patch was again the leader, creating 85 new ads. Remarkably, they also utilized the highest number of ad copies (31) among all the brands of the benchmark. Beam followed with 61 new ads created.
Considering the ad strategy employed by both The Good Patch and Beam, they both demonstrated a shared emphasis on videos. The Good Patch incorporated 47 videos alongside 37 images to captivate their audience, while Beam utilized 43 videos and 18 images in their advertising campaigns.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
