The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Supplements
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Inno Supps emerges as a leader in email marketing, sending 31 impactful emails with a solid performance score of 50.61%. Onnit follows closely with 27 emails and a performance score of 52.67%, showcasing effective email marketing. O Positiv and Amp Human/Momentous demonstrate competitive performances with good email scores. The Nue Co, Dose, and Happy Tuesdays need strategic adjustments to enhance their email marketing effectiveness. Brands like Ritual, beam, Cuure, and Heights lag behind, requiring focused efforts to compete effectively in the market.
Email Deliverability Insights: O Positiv excels in email deliverability, boasting the best spam score improvement, coupled with smaller email sizes. Dose, Heights, beam, and The Nue Co also demonstrate fair deliverability with varying email sizes. Onnit, Ritual, and Amp Human/Momentous maintain fair deliverability, facing challenges with larger email sizes. Brands like Cuure, Happy Tuesdays, and Olly need significant improvements in both deliverability and spam scores for competitive marketing. HUM Nutrition and Care/Of show no significant presence in email marketing and require attention to establish an impactful strategy.
Ads Performance: Onnit leads the advertising domain with 145 impactful ads and a diverse range of 17 unique copies. Inno Supps closely follows with 120 ads and 110 unique copies, showcasing a robust advertising strategy. Dose, Ritual, and HUM Nutrition maintain strong advertising strategies with a combination of substantial ad volumes and engaging content. Cuure, beam, Amp Human/Momentous, and Olly also demonstrate competitive advertising impact. Heights, O Positiv, and Happy Tuesdays face challenges and need to enhance their advertising strategies for better market impact.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
