The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Supplements
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Inno Supps stands out in the supplements industry with the highest number of emails sent and a good email performance. Onnit follows closely, showcasing a strong email strategy. However, Cuure and Standard Dose need improvement, displaying poor email performance and a high percentage of promotions.
Email Deliverability Summary: Heights excels in email deliverability with an outstanding spam score and optimized email size. Inno Supps and Care/Of also perform well in this aspect. Conversely, brands like Onnit and Ritual need to enhance their email optimization to improve deliverability.
Ads Performance Summary: Heights dominates the advertising arena within the supplements industry with the highest number of new ads and excellent unique copy performance. Inno Supps and Cuure also perform well in advertising. However, brands like Dose and Standard Dose need to increase their advertising presence.
In conclusion, Inno Supps leads in email marketing and advertising, while Heights excels in email deliverability within the supplements industry. Brands like Cuure and Onnit show promise but need enhancements in specific areas.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
