The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cannabis
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Recess emerges as the leader in the Cannabis industry for email marketing, maintaining a balanced strategy with good email scores and a moderate promotion percentage. Foria closely follows, excelling in email performance despite a slightly higher promotion percentage. House Plant and Trip demonstrate strong performances, yet they need to address a higher promotion focus. Highline Wellness, Proper, and Standard Dose lag in email marketing, having sent no emails during the observed period.
Email Deliverability Summary: House Plant secures the top spot in email deliverability, boasting the best spam score and optimized email size. Recess follows with good deliverability, although it faces challenges with email size. Brands like The Honey Pot Company, FAB CBD, and Foria need to enhance their deliverability, addressing issues with spam scores and email size.
Ads Performance Summary: beam leads in advertising, publishing the highest number of ads with a diverse range of unique copies. Foria and Feals also exhibit strong advertising efforts. On the flip side, brands like Standard Dose and Proper need to improve their advertising presence, having shown no activity during the observed period.
Social Ads Diversity Summary: Sandland Sleep excels in social ads diversity, utilizing a mix of images and videos effectively. Recess and beam also showcase good diversity in their social ads. However, brands like The Honey Pot Company and FAB CBD need to enhance their diversity by incorporating more images and videos to stay competitive in this aspect.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
