The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Supplements
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of June, Inno Supps emerged as the leader in emails, surpassing Onnit with a total of 29 emails. Onnit followed behind with 24 emails.
In terms of advertising, OLLY took the lead, surpassing Cuure from the previous month. OLLY created 72 new ads, incorporating the highest number of ad copies (56) among all the new ads released this month. Dose closely followed with 71 new ads.
In terms of ad media usage, OLLY gave more prominence to images than videos. They utilized 38 images compared to 32 videos. On the other hand, Dose prioritized videos over images, utilizing 55 videos and only 12 images in their ad campaigns.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
