The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Supplements
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Supplements Industry Email Marketing Overview: The Supplements industry witnesses a notable surge in email engagement, led by Onnit with a 24.42% increase in emails sent. Onnit showcases commendable email marketing performance, classified as "Good," although improvement is needed in avoiding promotions. Inno Supps follows closely, demonstrating a balance between good email practices and the need for promotional refinement. O Positiv stands out with a robust 69.05% email scoring, emphasizing the effectiveness of their email strategies.
Deliverability Metrics: In the realm of deliverability, Dose and Heights stand out with consistent "Good" ratings. Dose notably achieves a -1.53 average spam score, optimizing email size for efficient delivery. Conversely, beam faces challenges with a consistently high spam score, indicating potential hurdles in reaching subscribers' inboxes. On the other hand, Ritual showcases robust performance in managing spam scores and optimizing email size, contributing to a positive user experience.
Advertising Performance: The advertising landscape sees notable activity from Cuure, Onnit, and Inno Supps, with impressive ad velocities of 121, 116, and 105, respectively. Cuure's diverse ad copies contribute to an impactful social presence. On the downside, Happy Tuesdays lags in both ad velocity and diversity, highlighting an area for potential improvement in expanding their advertising reach and creativity. Cuure's strong performance in social ads further establishes its position as a key player in the industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
