The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Supplements
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, Inno Supps maintained its lead in terms of the number of emails sent, with a total of 34 emails, followed by Onnit with 27 emails.
OLLY once again took the lead in ads, creating 53 new ads during this month, with the highest number of ad copies (33). Dose closely followed with 52 new ads created during the same period.
In terms of ad strategy, OLLY used a close number of images and videos in its new ads, with 26 new images and 23 new videos. Dose, on the other hand, focused primarily on videos, with 49 new videos and only 3 new images used in its new ads during April.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
