Heist

Email Marketing Performance: Shapermint stands out in email marketing, sending 49 emails with a 59.22% scoring and 22% promotional content. Parade also excels with 26 emails, a high 61.19% scoring, and just 3% promotions. SAXX Underwear and Savage X are active, sending 24 and 23 emails respectively, though their promotional content is higher at 41% and 91%. These brands lead in leveraging email marketing effectively. Brands like Cuup and JustWears lag with fewer emails and poorer scoring, indicating room for improvement.

Email Deliverability and Spam Scores: JustWears excels in deliverability with a spam score of -4.07 and an optimal email size of 1,962.03 kb. Shapermint follows with a spam score of -7.74 but faces issues with larger email sizes. Heist and Parade perform decently with spam scores of -2.42 and -1.82 respectively, and good email sizes. SAXX Underwear and Shinesty struggle with poor spam scores of 0.01 and 1.87, impacting their deliverability. Overall, brands with better spam scores and manageable email sizes show higher engagement rates.

Advertising Impact and Diversity: Lounge Underwear leads in advertising with 215 new ads and 88 unique copies, showcasing a diverse strategy. Savage X and Shinesty follow, with 125 and 117 new ads respectively, emphasizing their robust advertising efforts. Shapermint and MeUndies also show significant ad volumes with over 100 new ads each. However, brands like Heist and Cuup lag with minimal ads and unique copies. In terms of social ad diversity, Lounge Underwear and Shinesty excel with high proportions of new images and videos, enhancing their engagement across platforms. Brands like Parade and Cuup need to improve their ad diversity to boost performance.

Email Marketing Performance: Shapermint leads the email marketing domain with 50 emails, demonstrating effective email scoring despite needing improvement in promotional diversity. Parade follows closely with 27 emails, showcasing strong email scoring and minimal promotional content, positioning itself as a key contender. Savage X exhibits potential but requires enhancements in both email scoring and promotional diversity to compete effectively. SAXX Underwear and MeUndies showcase promising email marketing strategies but need improvements in email scoring and promotional variety to solidify their market presence in the underwear industry.

Email Deliverability and Spam Scores: Heist excels in email deliverability with a positive spam score and effective email size management, positioning itself as a top performer in the underwear industry. Culprit Underwear demonstrates strong email deliverability with a positive spam score, despite the need for improvement in email size management. Lounge Underwear faces challenges in email deliverability, requiring strategic adjustments to enhance email deliverability and competitiveness. JustWears leads in email deliverability with a positive spam score and efficient email size management, distinguishing itself as a leader in the industry.

Advertising Impact and Diversity: Lounge Underwear leads in advertising impact with 231 impactful ads, highlighting both volume and diversity in ad content, reflecting its strong market presence in the underwear industry. Savage X closely follows with 126 impactful ads, showcasing a variety of unique copies and strong advertising volume. Shinesty demonstrates strong advertising impact with 117 impactful ads, requiring enhancements in diversity to optimize advertising impact and competitiveness. Shapermint and MeUndies present solid advertising strategies, with 114 and 105 impactful ads, respectively, emphasizing a balance between volume and diversity in ad content. Negative Underwear faces challenges in advertising diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Email Marketing Overview: Shapermint stands out with a robust email marketing strategy, sending 52 emails and achieving a remarkable performance score of 63.44%. Parade follows closely, demonstrating a competitive approach with 30 emails and a solid performance score of 60.13%. Pepper, SAXX Underwear, and MeUndies maintain good performance but with varying email volumes. Savage X, Lounge Underwear, Culprit Underwear, and Negative Underwear exhibit potential but need improvements in both volume and performance. Brands like Cuup, Heist, and Shinesty struggle with lower performance and need strategic adjustments for more effective email marketing.

Email Deliverability Insights: Heist leads in email deliverability with the best spam score improvement, albeit with larger email sizes. SAXX Underwear showcases good deliverability with a moderate spam score and reasonable email sizes. Culprit Underwear, PSD Underwear, and Icone Lingerie also exhibit good deliverability. Brands like Lounge Underwear, Parade, and Negative Underwear face challenges with larger email sizes despite moderate spam scores. Shinesty stands out with a high spam score, indicating potential deliverability issues.

Ads Performance: Lounge Underwear emerges as the advertising leader, demonstrating 210 impactful ads with a diverse range of 82 unique copies. Shapermint, Savage X, and Shinesty maintain strong advertising strategies, combining substantial ad volumes with engaging content. Parade, Negative Underwear, and Pepper show competitive advertising impact. Struggling with both volume and content diversity, JustWears, Cuup, and PSD Underwear need strategic adjustments for competitive advertising.

Email Marketing Overview: Shapermint commands the industry, boosting its email campaigns by 23.58% and reinforcing its advertising dominance with 117 new ads. Parade competes fiercely, maintaining robust email volumes but falters in scoring and ad diversity. SAXX Underwear sustains a solid position, yet email performance hampers its competitive edge. Notably, Heist emerges as a dark horse, excelling in email scoring with an outstanding 82.0%, setting a new standard for effective communication.

Email Deliverability Insights: Heist outshines with an impressive -5.05 reduction in spam score, excelling in email size optimization. Conversely, SAXX Underwear grapples with an increased spam score and large email size, impacting deliverability. Culprit Underwear improves, emphasizing the importance of optimized email sizes. Lounge Underwear and Shinesty face challenges, lagging in spam reduction and size optimization. Heist's mastery in navigating spam filters solidifies its position as an industry leader.

Ads Performance: Shapermint and Shinesty lead in ads, but Shapermint outshines with diverse copies. JustWears needs diverse ad copies to enhance its performance. Heist surprises with few ads but effective diversity. In social ads, Heist struggles with image-vs-video ratio, while Cuup and Pepper strike a balance. Shapermint's multifaceted advertising strategy sets it apart, emphasizing diverse communication channels for maximum impact.

Email Marketing Summary: In the underwear industry, Shapermint leads in email marketing with a high number of emails sent and a good email scoring. Parade and Pepper also perform well, with a substantial volume of emails and good email scoring. MeUndies and Heist need to enhance their email marketing to compete with the leaders. However, brands like JustWears, Cuup, Icone Lingerie, Savage X, Shinesty, and brands from Culprit Underwear to Negative Underwear lag in email marketing and should focus on improving both the quantity and quality of their emails.

Email Deliverability Summary: Heist stands out with the best email deliverability due to a low average spam score. PSD Underwear and Pepper also show good email deliverability. However, SAXX Underwear, MeUndies, and brands from Parade to Shinesty need to improve their spam scores to ensure emails reach their audience effectively. Shapermint maintains a good spam score but should work on email size. Brands from Culprit Underwear to Icone Lingerie perform poorly in email deliverability.

Ads Performance Summary: Shapermint takes the lead in advertising performance, with a high number of new ads detected and a diverse range of unique copies. MeUndies and JustWears also perform well in this category. Brands like Parade, Lounge Underwear, SAXX Underwear, and brands from Culprit Underwear to Heist need to enhance their advertising strategies. Icone Lingerie and Shinesty lag behind in this aspect.

During May, Shapermint has taken the lead in email marketing, sending a total of 52 emails. Parade closely follows with 33 emails.

When it comes to ad creation, Shapermint maintains its dominance, once again claiming the top position with an impressive 140 new ads created. Lounge Underwear closely trails behind with 139 new ads, showcasing the highest number of ad copies with a remarkable total of 87 unique variations used in their May ads.

In terms of ad strategy, Shapermint's focus lies primarily on videos, utilizing 107 videos and 31 images in their ads. Conversely, Lounge Underwear places a greater emphasis on images, leveraging 84 images accompanied by 52 videos.

In August, Shapermint and MeUndies maintained their lead in emails. Shapermint sent 48 emails, whereas MeUndies sent 22, and promotional emails make up 86% of MeUndies' total.

Shifting to advertising, SAXX Underwear and MeUndies took action by creating 121 and 97 new ads respectively.

In terms of ad strategy, both SAXX Underwear and MeUndies favored images in their new ads this month. SAXX Underwear used 66 images compared to 55 videos, and MeUndies employed 80 images and 17 videos.

Email Marketing Summary: Shapermint leads the underwear industry with a significant number of emails sent and a good email performance. Parade and Pepper also demonstrate strong email strategies. However, brands like JustWears and Cuup need improvement, with poor email performance and higher promotion percentages.

Email Deliverability Summary: Heist excels in email deliverability with a very good spam score and optimized email size. SAXX Underwear and PSD Underwear also perform well in this aspect. However, Lounge Underwear and MeUndies need to enhance their email optimization to improve deliverability.

Ads Performance Summary: MeUndies takes the lead in advertising within the underwear industry with the highest number of new ads and a good unique copy performance. Shapermint and Savage X also perform well in advertising. Brands like Heist and Cuup need to enhance their advertising presence.

In conclusion, Shapermint dominates in email marketing, Heist excels in email deliverability, and MeUndies leads in advertising within the underwear industry. Brands like JustWears and Cuup should focus on improving their overall marketing strategies.

In July, Shapermint continues to maintain its lead in emails with a total of 52 emails. MeUndies followed with 29 emails.

In terms of advertising, Savage X retains its top position with 110 new ads this month. Lounge Underwear secures the second position with 108 new ads and the highest number of ad copies (90) compared to the benchmark's brands.

Regarding ad strategy, both Savage X and Lounge Underwear continue to prioritize images this month. Savage X used 56 images vs. 49 videos, while Lounge Underwear utilized 63 images vs. 43 videos.

During the month of June, Shapermint and Parade once again claimed the top positions in emails. Shapermint maintained the first position with 53 emails, while Parade followed in the second position with 32 emails.

When it comes to advertising, Savage X took the lead this month by creating 170 new ads. Following behind is Shapermint with 144 new ads.

In terms of ad media used this month, Savage X gave priority to images, utilizing 132 images compared to 34 videos. On the other hand, Shapermint adopted a different approach, preferring more videos with 111 videos and 27 images.

Shapermint led the pack in terms of emails sent with 52 emails in April, followed by Parade and Savage X with 33 and 31 emails sent, respectively.

Lounge Underwear dominated in ads created with 90 new ads made in April and had the highest number of ad copies with 55 ad copies in total. Other leading brands, including Shapermint, MeUndies, Savage X, and SAXX Underwear, sent 60 new ads during the same period. All of these brands focused on using more images than videos in their new ads. For instance, Lounge Underwear used 61 new images vs. 27 new videos in April.

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During February, Shaprmint, Savage X, and Parade sent 53, 32, and 27 emails respectively. MeUndies produced the highest number of advertisements, creating 93 new ads, a significant increase from the 33 ads they created in the previous month. This surge in advertising output could be attributed to a greater emphasis on marketing initiatives in the second month of the year.