The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Underwear
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During May, Shapermint has taken the lead in email marketing, sending a total of 52 emails. Parade closely follows with 33 emails.
When it comes to ad creation, Shapermint maintains its dominance, once again claiming the top position with an impressive 140 new ads created. Lounge Underwear closely trails behind with 139 new ads, showcasing the highest number of ad copies with a remarkable total of 87 unique variations used in their May ads.
In terms of ad strategy, Shapermint's focus lies primarily on videos, utilizing 107 videos and 31 images in their ads. Conversely, Lounge Underwear places a greater emphasis on images, leveraging 84 images accompanied by 52 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
