The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Underwear
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Shapermint leads the underwear industry with a significant number of emails sent and a good email performance. Parade and Pepper also demonstrate strong email strategies. However, brands like JustWears and Cuup need improvement, with poor email performance and higher promotion percentages.
Email Deliverability Summary: Heist excels in email deliverability with a very good spam score and optimized email size. SAXX Underwear and PSD Underwear also perform well in this aspect. However, Lounge Underwear and MeUndies need to enhance their email optimization to improve deliverability.
Ads Performance Summary: MeUndies takes the lead in advertising within the underwear industry with the highest number of new ads and a good unique copy performance. Shapermint and Savage X also perform well in advertising. Brands like Heist and Cuup need to enhance their advertising presence.
In conclusion, Shapermint dominates in email marketing, Heist excels in email deliverability, and MeUndies leads in advertising within the underwear industry. Brands like JustWears and Cuup should focus on improving their overall marketing strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
