The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Underwear
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Shapermint led the pack in terms of emails sent with 52 emails in April, followed by Parade and Savage X with 33 and 31 emails sent, respectively.
Lounge Underwear dominated in ads created with 90 new ads made in April and had the highest number of ad copies with 55 ad copies in total. Other leading brands, including Shapermint, MeUndies, Savage X, and SAXX Underwear, sent 60 new ads during the same period. All of these brands focused on using more images than videos in their new ads. For instance, Lounge Underwear used 61 new images vs. 27 new videos in April.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
