The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Underwear
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the underwear industry, Shapermint leads in email marketing with a high number of emails sent and a good email scoring. Parade and Pepper also perform well, with a substantial volume of emails and good email scoring. MeUndies and Heist need to enhance their email marketing to compete with the leaders. However, brands like JustWears, Cuup, Icone Lingerie, Savage X, Shinesty, and brands from Culprit Underwear to Negative Underwear lag in email marketing and should focus on improving both the quantity and quality of their emails.
Email Deliverability Summary: Heist stands out with the best email deliverability due to a low average spam score. PSD Underwear and Pepper also show good email deliverability. However, SAXX Underwear, MeUndies, and brands from Parade to Shinesty need to improve their spam scores to ensure emails reach their audience effectively. Shapermint maintains a good spam score but should work on email size. Brands from Culprit Underwear to Icone Lingerie perform poorly in email deliverability.
Ads Performance Summary: Shapermint takes the lead in advertising performance, with a high number of new ads detected and a diverse range of unique copies. MeUndies and JustWears also perform well in this category. Brands like Parade, Lounge Underwear, SAXX Underwear, and brands from Culprit Underwear to Heist need to enhance their advertising strategies. Icone Lingerie and Shinesty lag behind in this aspect.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
