The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Underwear
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Shapermint leads the email marketing domain with 50 emails, demonstrating effective email scoring despite needing improvement in promotional diversity. Parade follows closely with 27 emails, showcasing strong email scoring and minimal promotional content, positioning itself as a key contender. Savage X exhibits potential but requires enhancements in both email scoring and promotional diversity to compete effectively. SAXX Underwear and MeUndies showcase promising email marketing strategies but need improvements in email scoring and promotional variety to solidify their market presence in the underwear industry.
Email Deliverability and Spam Scores: Heist excels in email deliverability with a positive spam score and effective email size management, positioning itself as a top performer in the underwear industry. Culprit Underwear demonstrates strong email deliverability with a positive spam score, despite the need for improvement in email size management. Lounge Underwear faces challenges in email deliverability, requiring strategic adjustments to enhance email deliverability and competitiveness. JustWears leads in email deliverability with a positive spam score and efficient email size management, distinguishing itself as a leader in the industry.
Advertising Impact and Diversity: Lounge Underwear leads in advertising impact with 231 impactful ads, highlighting both volume and diversity in ad content, reflecting its strong market presence in the underwear industry. Savage X closely follows with 126 impactful ads, showcasing a variety of unique copies and strong advertising volume. Shinesty demonstrates strong advertising impact with 117 impactful ads, requiring enhancements in diversity to optimize advertising impact and competitiveness. Shapermint and MeUndies present solid advertising strategies, with 114 and 105 impactful ads, respectively, emphasizing a balance between volume and diversity in ad content. Negative Underwear faces challenges in advertising diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
