The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Underwear
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Shapermint commands the industry, boosting its email campaigns by 23.58% and reinforcing its advertising dominance with 117 new ads. Parade competes fiercely, maintaining robust email volumes but falters in scoring and ad diversity. SAXX Underwear sustains a solid position, yet email performance hampers its competitive edge. Notably, Heist emerges as a dark horse, excelling in email scoring with an outstanding 82.0%, setting a new standard for effective communication.
Email Deliverability Insights: Heist outshines with an impressive -5.05 reduction in spam score, excelling in email size optimization. Conversely, SAXX Underwear grapples with an increased spam score and large email size, impacting deliverability. Culprit Underwear improves, emphasizing the importance of optimized email sizes. Lounge Underwear and Shinesty face challenges, lagging in spam reduction and size optimization. Heist's mastery in navigating spam filters solidifies its position as an industry leader.
Ads Performance: Shapermint and Shinesty lead in ads, but Shapermint outshines with diverse copies. JustWears needs diverse ad copies to enhance its performance. Heist surprises with few ads but effective diversity. In social ads, Heist struggles with image-vs-video ratio, while Cuup and Pepper strike a balance. Shapermint's multifaceted advertising strategy sets it apart, emphasizing diverse communication channels for maximum impact.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
