The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Underwear
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Shapermint stands out with a robust email marketing strategy, sending 52 emails and achieving a remarkable performance score of 63.44%. Parade follows closely, demonstrating a competitive approach with 30 emails and a solid performance score of 60.13%. Pepper, SAXX Underwear, and MeUndies maintain good performance but with varying email volumes. Savage X, Lounge Underwear, Culprit Underwear, and Negative Underwear exhibit potential but need improvements in both volume and performance. Brands like Cuup, Heist, and Shinesty struggle with lower performance and need strategic adjustments for more effective email marketing.
Email Deliverability Insights: Heist leads in email deliverability with the best spam score improvement, albeit with larger email sizes. SAXX Underwear showcases good deliverability with a moderate spam score and reasonable email sizes. Culprit Underwear, PSD Underwear, and Icone Lingerie also exhibit good deliverability. Brands like Lounge Underwear, Parade, and Negative Underwear face challenges with larger email sizes despite moderate spam scores. Shinesty stands out with a high spam score, indicating potential deliverability issues.
Ads Performance: Lounge Underwear emerges as the advertising leader, demonstrating 210 impactful ads with a diverse range of 82 unique copies. Shapermint, Savage X, and Shinesty maintain strong advertising strategies, combining substantial ad volumes with engaging content. Parade, Negative Underwear, and Pepper show competitive advertising impact. Struggling with both volume and content diversity, JustWears, Cuup, and PSD Underwear need strategic adjustments for competitive advertising.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
