The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Garden
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: This month, we experience a notable 34.57% increase in weekly emails, averaging 17.4. Vego Garden and Sunday stand out, sending 31 emails each, showcasing a robust email strategy. Muddy Trowel achieves excellence with a 68.18% email scoring, indicating highly engaging content. However, Rosy and Patch Plants need to refine their approach, displaying poor performance in both email quantity and scoring.
Email Deliverability Insights: Deliverability varies, with Bloomscape demonstrating a concerning 0.07 spam score and poor email size optimization. Vego Garden struggles with a high -5.1 spam score, risking placement issues. Conversely, Artiplanto and Patch Plants exhibit optimal scores, ensuring effective email delivery. Gardyn strikes a balance with a slightly positive spam score but needs improvement in email size optimization, reflecting a fair deliverability performance.
Ads Performance: The benchmark's brands witness a 20.62% rise in weekly ads, averaging 23.4. Vego Garden dominates with 96 new ads, reflecting a robust online presence. Sunday displays an efficient ad strategy with 27 ads and a unique copy approach. However, Muddy Trowel and Bloomscape lag behind with limited ad variety, indicating potential challenges in engaging their audience. Social ads diversity is led by Sunday, with a balanced mix of images and videos, while Artiplanto needs enhancement in this aspect.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
