The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Garden
industry, for the month of
August
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During July, Vego Garden maintained its dominance in emails (23) and notably, 95% of these emails are promotional. Artiplanto took the second spot with 20 emails.
Shifting focus to advertising efforts, Vego Garden continued to lead with the creation of 70 new ads. Artiplanto followed closely in the second place, contributing 65 new ads with the highest number of ad copies (33) this month.
In terms of ad approach, both Vego Garden and Artiplanto exhibit a preference for images over videos. Vego Garden utilized 45 images compared to 25 videos, while Artiplanto employs 50 images and 15 videos in its campaigns.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
