The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Garden
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of June, Vego Garden maintained its position as the leader in email communication, sending a total of 21 emails. In close pursuit, Bloomscape followed with 19 emails to engage with their audience.
Shifting our focus to advertising efforts, Sunday and Vego Garden continued to dominate, but this time Sunday took the lead by sending more emails (106) compared to Vego Garden's 102 emails.
Regarding their ad media preferences, Vego Garden focused primarily on utilizing images, while Sunday adopted a more balanced approach. Vego Garden incorporated 68 images and 34 videos in their ads, while Sunday utilized 54 images and 52 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
