The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Garden
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the garden industry, Vego Garden stands out as a top performer in email marketing, sending a significant number of emails with a good email score, although it has a high percentage of promotions. The Sill and Artiplanto follow, both sending a good number of emails with respectable email scores. Lively Root and Gardyn send a moderate number of emails but need to improve their email scores. Brands like Muddy Trowel and Bloomscape lag in email marketing performance.
Email Deliverability Summary: Patch plants excels in email deliverability with a very good email score and optimized email size. Rosy and Muddy Trowel also perform well in this regard. On the other hand, Vego Garden needs to work on reducing its email size for better deliverability. Click & Grow and Shrooly have good email scores but large email sizes, impacting their deliverability.
Ads Performance Summary: Vego Garden and Artiplanto lead in advertising within the garden industry. They publish a significant number of ads with a diverse range of unique copies, demonstrating strong advertising performance. Gardyn and Shrooly are also notable in this area. Brands like Rooted and Muddy Trowel have limited ad performance.
Social Ads Diversity Summary: Shrooly is at the forefront in social ads diversity, featuring a high proportion of videos in their ads. Sunday and Gardyn also do well in this aspect, with a significant proportion of videos in their social ads. In contrast, brands like Patch plants have an equal proportion of images and videos in their social ads, while Rooted and Lively Root need to enhance the diversity of their social ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
