The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Garden
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Vego Garden stands out as an email marketing leader, delivering 20 emails with a good performance (35.55%) but needs improvement in promotions (15%). Lively Root closely follows with 18 impactful emails and solid performance (40.17%), although promotions are lacking (5%). Artiplanto with 15 emails demonstrates good performance (42.2%) but struggles with promotions (26%). The Sill, despite a high-performance score (53.79%), needs enhancement in promotions (0%). Gardyn, though performing well in both categories, should focus on promotions (0%). Brands like Patch Plants, Click & Grow, and Muddy Trowel have potential but require improvements in both performance and promotions. The bottom tier, including Shrooly, Bloomscape, Rosy, and Rooted, needs strategic adjustments in both aspects to compete effectively.
Email Deliverability Insights: Patch Plants excels in email deliverability with a commendable spam score (-2.86) and good email size. Artiplanto and Rosy demonstrate good deliverability but need optimization in spam scores. Muddy Trowel, Gardyn, and Bloomscape showcase solid deliverability with positive spam scores. Vego Garden and The Sill need strategic adjustments to enhance deliverability despite good spam scores. Brands like Click & Grow, HAMAMA, and Sunday exhibit good deliverability but should aim for improvements in spam scores. Lively Root, Shrooly, and Rooted face challenges in both deliverability and spam scores, requiring strategic adjustments.
Ads Performance: Vego Garden dominates advertising with 70 impactful ads, showcasing both volume and diversity. Sunday follows closely with 63 ads, emphasizing volume but lacking diversity. Artiplanto impresses with 40 ads, demonstrating both impact and variety. Lively Root maintains a good balance with 30 impactful ads and a variety of copy. Click & Grow and HAMAMA exhibit a commendable mix of volume and unique copy. Patch Plants, Gardyn, Shrooly, and Rosy need strategic adjustments in both volume and diversity to optimize their advertising impact. The Sill, Rooted, and brands with no advertising presence, including Bloomscape, Lettuce Grow, and Muddy Trowel, require a substantial push to compete effectively in the Garden market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
