The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Garden
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Sunday stands out in the garden industry for email marketing, showing impressive engagement with a high email scoring and no promotions, signaling a refined strategy. Vego Garden, The Sill, and Artiplanto also perform well in email marketing, demonstrating good email scoring, although promotions need attention. Lively Root and Rooted have potential but need improvements in promotions. Gardyn, HAMAMA, Lettuce Grow, Shrooly, Click & Grow, Muddy Trowel, Rosy, Bloomscape, and Patch plants face challenges, requiring enhancements in both email scoring and promotions to compete effectively.
Email Deliverability Summary: Patch plants leads in email deliverability, excelling in both spam score and email size optimization. Artiplanto, Bloomscape, Vego Garden, and Click & Grow also demonstrate good email deliverability. Sunday and Lettuce Grow need attention in email size optimization but maintain reasonable spam scores.
Ads Performance Summary: Gardyn takes the lead in ads performance, showing a high number of new ads, good ad velocity, and diverse copies. Lively Root, Sunday, Shrooly, and Vego Garden also perform well with a balanced approach to ad velocity and unique copies. Click & Grow, Patch plants, and Artiplanto show promise but need enhancements in both ad velocity and diversity. The Sill, HAMAMA, Rosy, Lettuce Grow, Rooted, Bloomscape, Muddy Trowel, and The Sill face challenges, requiring improvements in both ad velocity and diversity
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
