The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Garden
industry, for the month of
March
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In March, Bloomscape stood out as the leader in email marketing with 22 emails, followed by HAMAMA with 20. When it comes to advertising, Gardyn emerged as the top performer with 42 new ads, followed closely by Bloomscape and Artiplanto with 38 and 30 new ads respectively. Artiplanto also took the lead in terms of unique ad copies used in their new ads, with 30 ad copies. In terms of advertising format, Gardyn used a balanced approach, with 52% of new ads featuring images and videos. On the other hand, Bloomscape and Artiplanto were more image-focused with 74% and 90% respectively.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
