The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Garden
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: The Sill emerges as a leader in email marketing, sending out 36 emails with a good balance between email scoring and promotional content. Vego Garden follows closely with 31 emails, although it needs improvement in email scoring. Gardyn shows promising performance with 26 emails, maintaining high email scoring and minimal promotions.
Email Deliverability and Spam Scores: Patch Plants leads in email deliverability with a positive spam score and efficient email size management, positioning itself as a potential leader in this aspect. Artiplanto exhibits excellent email deliverability with a significant positive spam score and efficient email size management, indicating a strong presence in the garden industry. Rosy showcases strong email deliverability with a positive spam score and effective email size management, reflecting its competitive standing in the market.
Advertising Performance: Sunday leads in advertising impact with 111 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the garden industry. Vego Garden closely follows with 83 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Lively Root demonstrates solid advertising strategies with 79 impactful ads, focusing on volume and a diverse range of ad content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
