The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Garden
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the Garden industry, Bloomscape leads with 19 average emails sent, scoring high in email quality at 75.37%. Lettuce Grow and Sunday also perform well, with 12 emails each and high email quality scores. However, Patch Plants sends the fewest emails at 6 on average, but they need to improve email quality.
Email Deliverability Summary: Bloomscape leads in email deliverability with an average spam score of -3.68 and a reasonable email size. Patch Plants and Rosy also perform well in email deliverability. However, several brands, like Vego Garden and Lively Root, need to improve their email size and spam scores.
Ads Performance Summary: Shrooly is the most active in advertising with 56 new ads, but they should work on unique ad copy. Gardyn and Vego Garden also perform well in ads, but Gardyn lacks unique copy. Brands like Rooted and Bloomscape need to improve their ad presence and uniqueness.
Social Ads Diversity Summary: Gardyn leads in social ad diversity, with a good balance of images and videos. Sunday and Vego Garden also perform well in this aspect. However, Patch Plants and Rosy need to diversify their social ads with more videos.
Overall, Bloomscape and Gardyn are the leaders in the Garden industry, excelling in email marketing, deliverability, and ads. Brands like Patch Plants and Rosy need to work on their email quality and ad strategies, while Rooted and Lively Root should focus on improving their ad presence.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
