The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Garden
industry, for the month of
July
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: The Sill leads with 32 emails, showing strong engagement. Vego Garden and Gardyn follow with 29 and 24 emails, respectively. Lively Root sends 18 emails, while Sunday delivers 15. HAMAMA, Rooted, Bloomscape, Click & Grow, and Artiplanto range from 13 to 9 emails. Lettuce Grow, Patch Plants, Shrooly, and Rosy send fewer than 8 emails each. Muddy Trowel remains inactive. Brands like The Sill and Vego Garden utilize frequent promotions, while Rooted and Bloomscape excel in engagement rates.
Email Deliverability and Spam Scores: Gardyn and Bloomscape excel with spam scores around -2.5, indicating high deliverability. Rosy and Rooted also perform well, with scores near -2.7. However, The Sill and HAMAMA struggle with scores closer to -0.7 and -1.0. Vego Garden and Click & Grow are fair, around -1.5. Brands like Lettuce Grow and Shrooly face challenges, with scores close to 0, indicating higher spam risks. Despite higher volumes, brands like The Sill and Vego Garden need to improve spam scores for better deliverability.
Advertising Impact and Diversity: Vego Garden leads in ads with 90, demonstrating a strong advertising strategy. Sunday and Click & Grow follow, with 63 and 61 ads, respectively. Artiplanto also performs well, with 42 ads. Gardyn and Lively Root are active but less aggressive, with 23 and 13 ads. Rosy, HAMAMA, and Shrooly lag with fewer than 8 ads each. The Sill, Patch Plants, Rooted, Lettuce Grow, Bloomscape, and Muddy Trowel remain almost inactive, missing opportunities for market visibility. Vego Garden and Sunday show strong ad diversity, enhancing their market presence.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
