The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bikes & Bicycles
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The Bikes & Bicycles industry saw a robust 55% surge in weekly emails, averaging 13.33. Aventon leads with 29 emails, showcasing email mastery. Ride1UP follows, sending 20 emails and excelling in email scoring. In contrast, VanMoof lags, with no visible email strategy.
Email Deliverability Insights: While Ride1UP masters emails, it grapples with deliverability due to large email sizes. Priority Bicycles showcases an exceptional balance, leading in both email and deliverability performances. Notably, The Pro's Closet faces challenges, having the highest average spam score, impacting both email engagement and deliverability.
Ads Performance: Ads surged by 24.76%, averaging 29.53 weekly. Aventon dominates with 75 new ads, showcasing an impressive variety. Rad Power Bikes, while strong in ads, struggles with diversity. Ampler Bikes excels in both the quantity and quality of social ads, presenting a balanced mix of images and videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
