The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bikes & Bicycles
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In March, Trek Bikes sent the highest number of emails with 23, followed by The Pro's Closet with 17.
VanMoof launched the highest number of new ads with 60, and also used the most ad copies. Propella Electric Bikes and Ampler Bikes both created 30 new ads.
When it comes to media usage in new ads, VanMoof and Ampler Bikes favored images over videos. VanMoof used 42 images and 18 videos, while Ampler Bikes used 27 images and 3 videos. On the other hand, Propella Electric Bikes focused more on videos, using 22 videos and only 6 images in their new ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
