The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bikes & Bicycles
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, Trek Bikes retained its lead in email marketing with 19 emails sent, compared to 23 in March, followed by The Pro's Closet with 17 emails sent.
Rad Power Bikes took the lead in creating ads with 60 new ads launched during April, followed by Propella Electric Bikes with 54 new ads and the highest number of ad copies used, totaling 42 ad copies during the same month.
When it comes to ad strategy, Propella Electric Bikes continued to focus on videos in April, with 39 new videos and 13 new images. On the other hand, Rad Power Bikes used almost an equal number of images and videos, with 24 new images and 28 new videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
