The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bikes & Bicycles
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of June, Aventon and The Pro's Closet maintained their positions as the leaders in emails, with Aventon sending 19 emails and The Pro's Closet sending 15.
In terms of advertising, Magicycle Bike took the top spot with 81 new ads created, showcasing the highest number of ad copies (51) among all brands of the benchmark this month. Following closely in the second position, Ribble Cycles produced a total of 56 new ads.
When it comes to ad strategy, both Magicycle Bike and Ribble Cycles gave more emphasis to images rather than videos. Magicycle Bike utilized 59 images and 19 videos, while Ribble Cycles employed 51 images and only 3 videos in their advertising campaigns.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
