The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bikes & Bicycles
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the Bikes & Bicycles industry, Aventon shines as a leader in email marketing, sending a significant number of emails with good email scoring. Trek Bikes and Rad Power Bikes also perform well, although their email scoring needs improvement. On the other hand, brands like VanMoof, Solé Bicycles, and The Pro's Closet lag behind, with minimal or no emails sent and poor email performance.
Email Deliverability Summary: Ampler Bikes stands out in email deliverability, maintaining a good average spam score and email size optimization. Conversely, The Pro's Closet struggles with a high spam score and poor email size optimization.
Ads Performance Summary: Ride1UP leads in advertising performance, with the highest number of new ads detected and a variety of unique ad copies. Ampler Bikes and Magicycle Bike also perform well in advertising. In contrast, brands like Priority Bicycles, The Pro's Closet, and VanMoof need to enhance their advertising efforts.
Social Ads Diversity Summary: Propella Electric Bikes excels in social ad diversity, particularly in incorporating video assets. Rad Power Bikes and Canyon perform well in social ad diversity. Brands like Trek Bikes and The Pro's Closet have limited social ad diversity and should consider using more video assets in their ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
