The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bikes & Bicycles
industry, for the month of
May
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Aventon leads with 22 emails sent, showcasing robust activity but with room to improve their promotional content. The Pro's Closet follows with 15 emails and a strong engagement score. Lectric eBikes and Rad Power Bikes both sent 14 emails but need to enhance their promotional strategies. Magicycle Bike sent 10 emails with high promotional content, performing well. Solé Bicycles, Ride1UP, and Priority Bicycles sent fewer emails and need more engagement. Ribble Cycles, Propella Electric Bikes, and Ampler Bikes are lagging with minimal email activity and low engagement scores.
Email Deliverability and Spam Scores: Ride1UP excels with a spam score of -4.21 and a small email size of 955.45 kb, ensuring high deliverability. Propella Electric Bikes and VanMoof also perform well with good spam scores and compact emails. Aventon, Trek Bikes, and Magicycle Bike show good spam scores but need to optimize email sizes for better deliverability. Rad Power Bikes and The Pro's Closet, despite decent spam scores, have larger emails that could affect deliverability. Brands like Ampler Bikes and Ribble Cycles need significant improvement in both spam scores and email sizes to enhance performance.
Advertising Impact and Diversity: Lectric eBikes leads in advertising with 78 new ads and 47 unique copies, indicating strong ad activity and diversity. Ribble Cycles and Magicycle Bike follow closely with 46 and 45 new ads respectively, maintaining high ad diversity. Rad Power Bikes, Propella Electric Bikes, and Trek Bikes also show strong advertising efforts but need to diversify their ad copies. Brands like Ampler Bikes and Canyon need to improve their ad copy diversity. Aventon and Solé Bicycles lag behind with fewer ads and low unique copy counts, indicating less advertising engagement. Priority Bicycles, Ride1UP, and Jetson show minimal ad activity and need to boost their advertising strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
