The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bikes & Bicycles
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Rad Power Bikes and Aventon emerge as leaders in the Bikes & Bicycles industry, executing effective email marketing. Both brands maintain a good balance, sending a moderate number of emails with strong overall performance. However, Magicycle Bike faces challenges with a high percentage of promotions and an average email scoring, indicating room for improvement. Trek Bikes showcases a significant promotional focus but maintains a good email scoring.
Email Deliverability Summary: Rad Power Bikes exhibits superior email deliverability, optimizing email size and achieving a low spam score. In contrast, The Pro's Closet struggles, with a high spam score and poor email size optimization. Priority Bicycles performs well, ensuring good email deliverability. Ampler Bikes, despite a low spam score, faces issues in optimizing email size, impacting its deliverability.
Ads Performance Summary:Rad Power Bikes and Aventon lead in advertising, with a high number of ads published and strong unique copy performance. Canyon also performs well in ad velocity and copy diversity. Ride1UP, while active in ad creation, faces challenges in unique copy performance. Brands like Solé Bicycles and VanMoof lag in ad velocity, impacting their visibility.
In conclusion, Rad Power Bikes and Aventon dominate in email marketing and advertising for Bikes & Bicycles. The Pro's Closet struggles in both email marketing and deliverability. Brands like Priority Bicycles and Canyon show promise but need to refine their strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
