The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bikes & Bicycles
industry, for the month of
August
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In August, Aventon and Rad Power Bikes remained at the forefront of emails, sending 19 and 16 emails respectively. A significant portion of Rad Power Bikes' emails, 62%, were promotional.
Shifting to advertising, Ride1UP took the lead with 59 new ads crafted, while Ribble Cycles secured the second spot with 54 new ads.
Regarding their advertising approach, both Ride1UP and Ribble Cycles placed a higher emphasis on utilizing images in their ads. Ride1UP incorporated 55 images and just 1 video, whereas Ribble Cycles employed 46 images compared to 8 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
