The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bikes & Bicycles
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance:Aventon leads the industry with 28 emails sent, demonstrating good email scoring but requires improvement in promotional diversity. The Pro's Closet follows closely with 16 emails, showcasing excellent email scoring and a lack of promotions. Rad Power Bikes presents a strong email marketing strategy with 15 emails, although there is room for improvement in promotional diversity. Lectric eBikes demonstrates potential with 14 emails but needs enhancement in email scoring and promotional variety to solidify its position as a top performer.
Email Deliverability and Spam Scores:Trek Bikes and Priority Bicycles lead in email deliverability with positive spam scores and efficient email size management, positioning themselves as top performers. Canyon exhibits promising email deliverability with a positive spam score but requires strategic adjustments in email size management to enhance competitiveness. VanMoof demonstrates strong email deliverability with a positive spam score and effective email size management, distinguishing itself as a leader in the industry. Magicycle Bike faces challenges in email deliverability, necessitating strategic adjustments to optimize email deliverability and remain competitive.
Advertising Impact and Diversity:Lectric eBikes leads in advertising impact with 177 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the bikes and bicycles industry. Rad Power Bikes closely follows with 61 impactful ads, showcasing a variety of unique copies but lacking in advertising volume. Ribble Cycles exhibits promising advertising impact with 56 impactful ads, emphasizing a balance between volume and diversity in ad content. Magicycle Bike and Propella Electric Bikes present solid advertising strategies, with 31 and 21 impactful ads respectively, emphasizing a balance between volume and diversity in ad content. Canyon and Aventon demonstrate potential in advertising impact but require enhancements in diversity to optimize advertising impact and competitiveness.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
